POD Mode of Payment, Return Policies and Virtual-Try-on Technology as Predictors of Trust: An Emerging Economy Case

Tandon, Urvashi; Ertz, Myriam; Sakshi, Khanna

doi:10.1080/10496491.2021.1888174

Cited by 26 publications

(9 citation statements)

References 68 publications

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“…The findings also demonstrated the direct relationship between the perceived usefulness of websites to attitude towards VTO (Hypothesis 2). These results also align with previous studies' findings (Tandon et al, 2021). When the website features “enable the creation and manipulation of product or environment images to stimulate experience with the product or environment” (Fiore et al, 2005, p. 39), customers are more likely to show their attitude towards VTO.…”

Section: Discussionsupporting

confidence: 93%

Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model

Vijayabanu

Rana

Parayitam

2023

J of Consumer Behaviour

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The study aims to empirically examine the consumers' online apparel purchasing behavior using the constructs from the technology acceptance model (UTAUT). The complex interrelationships between perceived usefulness, perceived risk, perceived enjoyment, and virtual try‐on (VTO) technology were explored using a moderated moderated‐mediation model. Most importantly, this research focuses on how VTO, one of the frequently used disruptive technologies, influences consumer behavior. Using a structured survey instrument, the data was collected from 288 millennial respondents and has been analyzed using Hayes's PROCESS macros. The results reveal that attitude towards VTO mediated the relationship between perceived usefulness and behavioral intention of customers to engage in online shopping. Perceived risk (first moderator) negatively moderated the relationship between perceived usefulness and attitude towards VTO, and perceived enjoyment (second moderator) has positively moderated the relationship between perceived usefulness and perceived risk and behavioral intention mediated through attitude towards VTO. The theoretical and practical implications were also discussed.

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Section: Discussionsupporting

confidence: 93%

Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model

Vijayabanu

Rana

Parayitam

2023

J of Consumer Behaviour

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“…Most companies every day face the challenge of bringing together disparate information with complex and time-sensitive business processes. Two-way communication and open information and knowledge channels w.r.t organizational expectations will help integrate the management, the processes and the technologies to generate (Tandon et al, 2021), capture and use valuable knowledge in the organization to make it more performance-driven. Concerning the above discussion, the following hypotheses are established.…”

Section: Communication (Creating Awareness and Sharing Targets)mentioning

confidence: 99%

Fostering perceived wealth among SMEs through green business: unveiling the mediating influence of consumers' green attitude

Mittal,

Raheja,

Raut

et al. 2023

MEQ

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PurposeThis research aims to determine the impact of green business (GB) on the perceived wealth of small and medium-scale enterprises (PWSMEs). The study also analyses the mediating role of a green attitude in this relationship.Design/methodology/approachA questionnaire based on a comprehensive literature study was used to develop a scale for measuring GB parameters. A survey involving 400 small and medium enterprise (SME) owners and managers across India was conducted. Regression analysis is used to determine the impact of GB on PWSMEs, and mediation analysis is used to explore the role of green attitude in this relationship.FindingsThe study reveals that GB components such as intent, processes, measurement, communication and capacity building have a positive impact on perceived wealth and green attitude. The association between perceived wealth and GB aspects is moderated by a green attitude, with the indirect effect being more significant than the direct effect.Practical implicationsTo improve customers' green attitudes toward buying goods and services, small and medium enterprises (SMEs) should develop a technique to implement GB aspects into their overall strategy. This will undoubtedly improve the performance of SMEs.Originality/valueThis study adds to the body of knowledge on GB by emphasizing the benefits that SMEs can get from implementing GB practices, thereby improving their performance in markets such as India.

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“…Previous studies also concluded that adequate economical and rechargeable setup needs to be considered along with fiscal and tax exemption (16). Previous researchers have revealed various apprehensions such as shortage of rechargeable stations, extensive charging, and unavailability of product and model (17,18,19,41,46,47). Scarcity of charging stations and high price also emerged as dominant barriers in UK also (20).…”

Section: Barriers Across the Worldmentioning

confidence: 99%

“…As the concept of eVehicles is novel in India, therefore, limited researchers have highlighted the reasons of slow adoption of eVehicles in India. Government grants and policies emerged as dominating barriers by the previous studies conducted in Indian scenario (26,27,41). Digalwar and Giridhar (28) emphasized upon lack of community cognizance, negligible assurance by government, and financial constraints as vital impediments to the development of car market in India.…”

Section: Barriers Across Indiamentioning

confidence: 99%

“…Digalwar and Giridhar (28) emphasized upon lack of community cognizance, negligible assurance by government, and financial constraints as vital impediments to the development of car market in India. Limited and deficient rechargeable infrastructure pose another challenge in adoption of an eVehicle in India (29,41,42,43). In a white paper entitled, "EV-Ready India Part I: Value Chain Analysis of State EV policies" compiled by "World Economic Forum (30) in a study in collaboration with Ola Mobility Institute suggested a prerequisite to frame suitable promotional policies along with financial support frameworks.…”

Section: Barriers Across Indiamentioning

confidence: 99%

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Barriers to Adoption of e-Vehicles in India: A Literature Review and Prospects for Sustainability

Tiwari¹

2022

ECS Trans.

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The purpose of the study is to understand diverse bottlenecks and barriers towards adoption of eVehicles in India. Articles published in Scopus Q1 journals covering barriers were considered to identify barriers. These identified barriers were categorized under different headings and sub-headings. The review draws attention towards comparatively less studied factors like behavioral barriers, external barriers, as well as throws light on most prominent barriers like technological barriers and infrastructural barriers. The study would be beneficial to researchers, as well as policy makers due to dearth of studies related to electric vehicles in India. The findings from the study will provide notable insights for stakeholders to facilitate electric mobility in India. Prioritization of the barriers will help the decision-makers to focus on high-priority barriers in addressing them and finding solutions. This research will contribute in attaining an in-depth understanding multifaceted dimensions of the barriers and inter-dependency in policy and decision making.

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POD Mode of Payment, Return Policies and Virtual-Try-on Technology as Predictors of Trust: An Emerging Economy Case

Cited by 26 publications

References 68 publications

Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model

Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model

Fostering perceived wealth among SMEs through green business: unveiling the mediating influence of consumers' green attitude

Barriers to Adoption of e-Vehicles in India: A Literature Review and Prospects for Sustainability

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