Growth‐parameter dependence of crystalline polarity and associated electronic transport properties of zinc oxide (ZnO) thin films deposited by radio‐frequency magnetron sputtering are investigated. The magnitudes of sputtering input power and distance between the substrate and ZnO target play crucial roles in controlling the polarity either the (0001) or true(0001¯true) planes. In addition, the crystallinities and surface morphologies of the films are largely different between the two types of planes. Remarkably, electrical conductivities of the (0001) films are a few orders of magnitude higher than those of the true(0001¯true)planes, which could be attributed to differences in the carrier concentration and Hall mobility. Insights gained in this study regarding controllable polarity is significant for understanding complicated optoelectronic properties even in nominally undoped ZnO films.