“…In this context, in order to translate the board's new approach into an effective orientation of the firm's business model toward increasing sustainability conditions, it is essential to promote, first and foremost, a wide rethinking of values, beliefs, and expectations embedded in the dominant corporate culture (Greenberg & Baron, 1997;Clemente & Greenspan, 1999;Ahmed et al, 1999). The board should engage different stakeholders (both internal and external) to drive behaviors toward responsible consumption and production models; principles such as inclusion, accessibility, and mutual respect in the workplace and daily community life; ecosystem and biodiversity's protection; reuse of materials and resources; a long-run perspective focused on the belief that the value created by the firm should be shared by all stakeholders; and the awareness that the firm's activities imply unavoidable consequences in intertwined fields where the social and environmental dimensions have become progressively relevant (Ngai et al, 2017;Todeschini et al, 2017;Yip & Bocken, 2018;Rossignoli & Lionzo, 2018;Heyes et al, 2018;Rizzi and Danesi, 2021).…”