“…Against this backdrop, I chose the case of the PU in French-speaking Switzerland because of its unusual ‘psychosocial’ orientation to pregnancy care. In a context where pregnancy care and birth are highly medicalised, 4 the PU’s focus on the psychological, financial and relational aspects of pregnancy signals a shift beyond the ‘medicalisation’ of pregnancy towards a more global surveillance of pregnant women and parents ( Ballif, 2017 , 2020 ). Created in 1986, its services are aimed at the general population, and not specifically at poorer or racialised families, illustrating a growing tendency to problematise all forms of parenting, including in privileged middle-class families ( Lee and Macvarish, 2020 ).…”