“…That is, unrestricted market compensation for NCAA athletes is out-of-sample—hence Alston v. NCAA and prior NCAA antitrust cases such as O’Bannon v. NCAA (2014) —such that the existence or location of the line cannot be empirically confirmed. In the largely empirically friendly domain of sports economics (see, e.g., Croxson & James Reade, 2014; Ehrlich et al, 2022; Fan & Wang, 2018; Jin et al, 2019; Kahane et al, 2013; Sanders, 2022; Wu, 2022 for examples of sport labor market transparency), the lack of empirical knowledge in the present context represents an exception. Moreover, it is not clear that goods and services that come to be attributed as repugnant in a given society are, in fact, popularly so.…”