“…In the business environment featuring sharp competition (Andronova, 2017), continuous unstable oil prices, high costs, and growing complexity, the need for innovation has become an imperious need for oil companies (Swart & Otremba, 2016). Innovation within the oil industry involves high-performance solutions to increase productivity, reduce costs, save time, gain efficiency, and sustain growth (Hassani et al, 2017).…”