“…The fourth mechanism that can influence users’ views of evidence briefs results from factors that increase trust between the producers and the users of evidence briefs, minimizing the users’ demand for information that justifies confidence in the validity, rigor, and trustworthiness of an evidence brief while increasing the likelihood that explicit action‐oriented messages are viewed as helpful. For example, when interactions are ongoing and institutionalized, trust can develop between those preparing and those reading briefs, obviating the need for information that promotes confidence in the source and increasing the expectation that clear, action‐oriented decision support is provided (a context‐driven institutional factor) (Ayuk and Ali Marouani ; Bekker et al ; Bellew, Bauman, and Brown ; Bero and Jadad ; Best et al ; Cherney and Head ; Colby et al ; Crosswaite and Curtice ; Durrant ; Elliot and Popay ; Franklin et al ; Hanney et al ; Hyder et al ; Kapiriri, Norheim, and Heggenhougen ; Kennedy et al ; Kiefer et al ; Kouri ; Landry ; Lavis et al , ; Logar ; Lomas ; Madden ; McCaughey ; McGregor and Brophy ; Mubyazi and Gonzalez‐Block ; Oxman et al ; Pope, Mays, and Popay ; Teerawattananon ; Theobald and Nhlema‐Simwaka ; Tran et al ). Although related, this mechanism differs from the third mechanism (the creation of a need for confidence‐instilling information), in that it is linked to trust in the producers of briefs themselves, which then spurs (or depresses) the demand for specific content such as recommendations (when producers are trusted) or information about the methods used (when producers are not trusted as much).…”