Political mythologization in a digital environment as a communicative strategy of candidate image formation during election period

Balakhonskaya, Liudmila V.; Zhuravleva, Nina N.; Gladchenko, Irina A.; Beresneva, Iuliia V.

doi:10.1109/comsds.2018.8354953

Cited by 6 publications

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“…Depends on political aim of transferring of information we can say about truthful, false, mythologized form of worldview, which direct mental representation of social events. Truthfulness criteria are most organically and seamlessly shifted in the myth creation process (Balakhonskaya, Zhuravleva, Gladchenko & Beresneva, 2018).…”

Section: The Role Of Political Technology In Shaping the Future Specimentioning

confidence: 99%

Political Technology Tools In The Specialist's Worldview Formation

Balakhonskaya¹,

Balakhonsky²,

Ivanov³

et al. 2019

The European Proceedings of Social and Behavioural Sciences

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The article is devoted to the actual problem of the future specialist personality formation. Nowadays, the informational and political environment should be construed as an objective condition of professional activity. Information presentation depends on political goals, which implicitly guide current events interpretation and ideological concepts assessment. In this regard, a socially organized system of emotional and cognitive orientations of the mass subject in the public sphere is considered as a tool of political technology. The authors' start point is determined by an objective-systemic approach to the structural-functional analysis of the specialist's worldview formation involving the use of semantic modeling method. The effective mechanisms of the mass consciousness orientation are noted to be associated with the matrix of worldview and motivational structure hidden in the network of cognitive and communicative practices. The instrumental function of the criterion of truth in the mental representation of social events can be presented sweepingly in true, false and mythologized forms of worldview. In modern digital culture, the role of mythology is becoming relevant for the worldview semantic matrix design. Myths correcting the correlation between the true, false and mythologized form of political consciousness, quickly spread in digital virtual environments. The shift in criteria of truth induced by means of myth-making is an effective tool of political technology aimed at introduction of certain illusory ideas or symbols that carry certain values and norms, into the mass consciousness.

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Section: The Role Of Political Technology In Shaping the Future Specimentioning

confidence: 99%