publication of specialized journals such as the Journal of International Crisis and Risk Communication indicate the ongoing institutionalization of the field (Schwarz, Seeger, & Auer, 2016a). Moreover, an increasing number of academic and public research centers, primarily at American and European universities, point to the rapid growth and societal relevance of the field (Palenchar, 2010). Within the field of public relations and strategic communication research the management of crisis communication already counts as a vital sub-discipline (Coombs, 2012b). This gain in importance can also be explained by the numerous devastating crisis events which do not only have tremendous social, political, ecological, and economic impact, but also reveal in many cases the complexity and limitations of managing crisis communication as practiced by organizations in various fields of society. This complexity and scope of crises go along with the interdisciplinarity and multiperspectivity of the research field, which in most cases lacks reciprocal reference (Coombs, 2012a; Löffelholz & Schwarz, 2008). However, the key role of communication in the context of crisis situations and especially the role of strategically planned and research-based communication by organizations before, during and after crisis situations have been recognized in practice as well as in academia. This has stimulated further efforts of developing a stronger conceptual and theoretical basis of crisis communication research. Compared to past ontological descriptions of crises, scholars now emphasize the social construction of crises as well as the role of individual and organizational observers and their perceptions. Pearson and Clair (1998, p. 66) defined organizational crisis as "low-probability, high-impact situation that is perceived by critical stakeholders to threaten the viability of the organization and that is subjectively experienced by these individuals as personally and socially threatening." Hearit and Courtright (2004) argued that communication is a constitutive element of the construction of social reality in crisis contexts. Applying this to organizational crises, the authors concluded that "[c]rises are terminological creations conceived by human agents, and consequently, are managed and resolved terminologically. As such, instead of being one component, communication constitutes the quintessence of crisis management" (p. 205). Hence, crises and their interpretations