Politics as Rhetoric

Burke, Richard J.

doi:10.1086/292404

Cited by 10 publications

(6 citation statements)

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“…The study of symbolic rhetoric from an anthropological perspective can be traced to the works of Bloch (1975) and includes the work of Herzfeld (1987), Borgstrom (1982), Van Luong (1988), Cohen (1979), and McLeod (1990a). The power of political rhetoric has been demonstrated by Bailey (1981), Marlin (1988), Bennett (1980), Burke (1982), Grillo (1989), Lakoff (1990), Kertzer (1987), McLeod and Abe (1995), and a host of others. Kertzer (1987:101) has noted the significant relationship between rhetoric and ritual in the process of power acquisition and legitimation:…”

Section: Overview: Presidential Elections Sociodramas and Rituals Omentioning

confidence: 99%

The Sociodrama of Presidential Politics: Rhetoric, Ritual, and Power in the Era of Teledemocracy

McLeod

1999

American Anthropologist

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In this paper I examine the American presidential campaign cycle as a series of ritualized sociodramas. Examples are used from the campaigns of 1988, 1992, and 1996 to illustrate the role of ritual, rhetoric, symbol, and media in the process of presidential power acquisition. These political processes are analyzed utilizing the concepts of sociodrama and rituals of rebellion extant in the literature of political anthropology. Specific cases such as the bus tours of the Clinton campaign, the Willie Horton commercials of the Bush campaign, and the case of Murphy Brown are examined in detail. The goal of the paper is to render an anthropological perspective on the process of choosing the American President in the era of teledemocracy. [American presidential campaign, ritual, rhetoric, symbol, media]

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Section: Overview: Presidential Elections Sociodramas and Rituals Omentioning

confidence: 99%

The Sociodrama of Presidential Politics: Rhetoric, Ritual, and Power in the Era of Teledemocracy

McLeod

1999

American Anthropologist

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“…While Bormann (1972) proposed formation of rhetorical vision, rhetorical strategies often used in the language for persuasion has been developed by rhetorical scholars based on Aristotle's persuasion strategies (Burke 1969(Burke , 1982Self 1979;Braet 1992;Garver 1994;Abizadeh 2002;Robinson 2006). Aristotle (1991) proposes three possible methods for constructing a persuasive claim: logos (logical study), ethos (sociology study), and pathos (psychological study) -are derived from the three factors that are apparent in any of the speech: (a) presenting the view that the speaker is a 'trustworthy' character; (b) creating a logical argument or reasoning through the text; and (c) putting the audience in a certain frame and enables the speaker, text, or a combination of the two to arouse the audience's emotions (Burke 1969(Burke , 1982Self 1979;Braet 1992;Garver 1994;Abizadeh 2002;Robinson 2006). In other words, logos, pathos, and ethos provide evidences on rhetorical strategies through reflecting on argument implicit in a communication (Burke 1982;Self 1979;Abizadeh 2002;Robinson 2006;Higgins and Robyn 2012;Devin and Lane 2014).…”

Section: Aristotle's Persuasion and Rhetorical Strategiesmentioning

confidence: 99%

Understanding Communication of Sustainability Reporting: Application of Symbolic Convergence Theory (SCT)

et al. 2018

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The purpose of this paper is to investigate the nature of rhetoric and rhetorical strategies that implicit in the standalone sustainability reporting of the top 24 companies of the Fortune 500 Global. We adopt Bormann (1972) SCT framework to study rhetorical situation and how corporate sustainability reporting (CSR) messages can be communicated to the audience (public). The concepts of SCT in the sustainability reporting's communication comes under different types of legitimacy strategies used by corporations as a validity and legitimacy claim in the reports. A content analysis has been conducted and structural coding schemes are developed based on the literature. The schemes are applied to the model of the SCT which recognises symbolic convergent processes of fantasy among communicators in a society. The study reveals that most of the sample companies communicate fantasy type and rhetorical vision in their corporate sustainability reporting. However, the disclosure or messages are different across locations and other taxonomies of SCT framework. This study contributes to the current CSR literature and how symbolic or fantasy understandings can be interpreted by the users. Also, it tells about the persuasion styles adopted by the companies for communication purposes. This study is the theoretical extensions of the SCT and researchers may be interested to further investigate other online communication path such as human rights report, director's report.

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“…Liberals must appeal to the conven tional majority without suggesting an un principled cynicism that could undermine their main base of active support. These problems of political communication are moderated to some extent by evidence [Kohlberg, 1971;Rest, 1979] that people may have an intuitive preference for some what higher-stage claims than those they can justify; and, contrary to Burke [1982], their solution will not include a tendency for political rhetoric 'to fall to the lowest common denominator of the community'. Rather, political utterances and manifestos need to include a rich concoction of claims crafted so as to appeal from both lower and higher perspectives.…”

Section: I'he Moral Dimension Of Political Reasoningmentioning

confidence: 99%

The Development of Political Reasoning

Simpson¹

1987

Human Development

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This discussion explores a striking correspondence between conservative, liberal, and egalitarian political attitudes and the three upper stages in Kohlberg’s schema of moral development. In the context of cognitive-developmental theory, the correspondence entails that political ideologies can be ranked in order of cognitive adequacy, but analysis of the evidence uncovers only ‘soft’ political stages. The success of Habermas’s alternative attempt to derive the moral stages from stages of interactive competence depends upon viewing competence in terms of the evolution of communicative practices rather than genuine structural development. His reconciliation of broadly Piagetan and broadly Marxist forms of structuralism leaves the former able to account for prepolitical reasoning but ties political argument to a set of alternative institutional forms rather than to a hierarchy of historical stages.

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Politics as Rhetoric

Cited by 10 publications

References 0 publications

The Sociodrama of Presidential Politics: Rhetoric, Ritual, and Power in the Era of Teledemocracy

The Sociodrama of Presidential Politics: Rhetoric, Ritual, and Power in the Era of Teledemocracy

Understanding Communication of Sustainability Reporting: Application of Symbolic Convergence Theory (SCT)

The Development of Political Reasoning

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