We studied five reproductive attributes (fruit production and volume, seed content and weight, and seed germination) of different populations of Campanula species occurring along the elevation gradient of Mt Olympos, the highest mountain of Greece (2917 m), in order to examine whether and how they change with elevation, and if there are trade-offs among them. We also studied flower and fruit (reproductive) losses and population features in order to estimate whether there might be a threat to the survival of Campanula species on Mt Olympos. The genus is represented by nine species, ranging from cosmopolitan to stenoendemic. All species were found non-autogamous, and hence they depend on pollinators for their sexual reproduction. At the genus level, there is a trade-off between seed content per fruit and seed weight. At the species level, this is manifested only for C. glomerata, which produces the heaviest seeds, far exceeding all other species, and for C. spatulata, represented on Mt Olympos by two elevation distinct subspecies. Changes of the reproductive attributes are not continuous all along the elevation gradient at the genus level nor are they monotonic at the species level. Nevertheless, upland Campanula populations ( ‡1500 m) produce fewer fruits per individual, containing fewer but heavier seeds than lowland populations. This indicates a transition from 'r' to 'K' strategies, from low to high elevations, respectively. The patterns of change of reproductive attributes indicate prevalence of phylogenetic over environmental constraints. Laboratory tests showed that for many populations germinability is high at 15°C, but there are both inter-and intraspecific differences regarding temperature optima. Ecotypic variation among populations of the same species at different elevations was evident; populations from higher elevations had lower optima and vice versa. Reproductive losses, ranging from zero to over 90%, occurred mainly at the stage of fruit maturation; grazing by sheep and goats was the usual cause. Though such losses might affect the short-lived species (the annual C. sparsa and the biennial C. lingulata), which depend entirely on fruit maturation and seed dispersal for their reproduction, there does not seem to be a serious threat to the survival of Campanula species on the mountain.