The production of excess water during oil recovery creates not only a major technical problem but also an environmental and cost impact. This increasing problem has forced oil companies to reconsider methods that promote an increase in oil recovery and a decrease in water production. Many techniques have been applied over the years to reduce water cut, with the application of chemicals being one of them. Chemicals such as polymer gels have been widely and successfully implemented in several oil fields for conformance control. In recent years, the application of foam and emulsions for enhanced oil recovery projects has been investigated and implemented in oil fields, but studies have shown that they can equally act as conformance control agents with very promising results. In this paper, we present a comprehensive review of the application of polymer gel, foam and emulsion for conformance control. Various aspects of these chemical-based conformance control methods such as the mechanisms, properties, applications, experimental and numerical studies and the parameters that affect the successful field application of these methods have been discussed in this paper. Including the recent advances in chemical-based conformance control agents has also been highlighted in this paper.