Shales from the Yanchang Formation Chang 7 Member in the Ordos Basin are among the most important shale reservoirs in China and have been investigated due to their great potential. Knowledge of pore structure is important for understanding the storage capacity and flow mechanism in shale reservoirs. In this study, eight shale samples were collected from the Yanchang Formation Chang 7 Member in the southwestern Ordos Basin, and their geochemistry, mineral compositions, pore structure, and fractal characteristics were investigated based on X‐ray diffraction (XRD) analysis, total organic carbon (TOC) analysis, low‐pressure adsorption/desorption analysis, thermal maturity analysis, and fractal analysis. The results indicated that the TOC content ranged between 0.48% and 2.37%, and the Ro values varied from 0.826% to 1.217%. The major mineral compositions were quartz and clay minerals. Nitrogen adsorption/desorption analysis indicated that the isotherms were similar for all collected shale samples from the Chang 7 Member and resembled the type IV isotherm. Narrow slit‐like pore was the dominant pore type, and the pore size distribution appeared to be unimodal with its peak mainly around 40 nm. Investigation of factors for pore structures showed that the TOC content was the controlling factor for the Chang 7 shales. The Frenkel‐Halsey‐Hill (FHH) method was applied to determine fractal dimensions, which were calculated as the D1 (relative pressure >0.96), D2 (0.96 >relative pressure >0.45), and D3 (0.45 >relative pressure) values, ranging in the intervals of 2.788~2.854, 2.547~2.688, and 2.410~2.567, respectively. The relatively high fractal dimensions indicated that pore structures were complicated, and the higher D1 values suggested that pores with larger sizes showed a rougher pore surface and more complex pore structure. Fractal dimensions showed positive correlations with the contents of TOC and clay minerals, and a negative relationship with the quartz contents.