“…These issues have been discussed by Chengjin, Peiran, and Yunhao (), Ducruet et al (), Hakim (), and Heins (). Other studies include Jiang, Lee, Chew, and Gan (), Liu, Meng, Wang, and Sun (), Zhao, Zhou, and Kuang (), and Zheng, Meng, and Sun (). Today, the global industry is “ the Coca‐Cola of freight with none of the fame " (George, , p. 6) yet 90% of global trade is transported by seaborne vessels and container ships (CNN, ; Heins, ; Levinson, ).…”