Porting the political campaign: The NationBuilder platform and the global flows of political technology

McKelvey, Fenwick; Piebiak, Jill

doi:10.1177/1461444816675439

Cited by 23 publications

(11 citation statements)

References 44 publications

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“…Parties have developed volunteer mobilizing platforms similar to MyBO in other systems, including the UK (Gibson, 2013) and Canada (Delacourt, 2016; McKelvey and Piebiak, 2016), with varying levels of longevity and effectiveness. However, with a few exceptions (Gibson et al, 2014; Jackson and Lilleker, 2009; Karlsen, 2009; Lilleker and Jackson, 2013; Vaccari, 2013), research has primarily been focused on the American context, in general, and on presidential campaigns, in particular (Bor, 2013; Chadwick, 2017; Kreiss, 2012; Vaccari, 2010).…”

Section: Social Media Mybo and Electioneeringmentioning

confidence: 99%

Is Social Media Transforming Canadian Electioneering? Hybridity and Online Partisan Strategies in the 2012 Quebec Election

2019

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This article investigates the extent to which provincial political parties made use of social media in their strategy, organization and communication in order to achieve their electoral goals during the Quebec 2012 general election. Using data from a series of 19 interviews conducted with online strategists and campaign directors from the five leading parties active in the 2012 election, we identify the strategic objectives these organizations followed when developing their social media campaigns. The strategists' narratives reveal that social media became a central component of electioneering and that parties were carrying out, in various forms, hybrid campaigns that combined traditional and emergent communication technologies and employed both old and new types of organizational principles.

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Section: Social Media Mybo and Electioneeringmentioning

confidence: 99%

Is Social Media Transforming Canadian Electioneering? Hybridity and Online Partisan Strategies in the 2012 Quebec Election

2019

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“…For instance, the preference for digital news platforms has strong positive effects on both online and offline political participation (Bachmann & Zúñiga, 2013). The content made by mobile journalists mediates political participation via digital platforms, and this mediating process promotes the political engagement of politicians, citizens, and organizations (Enli & Skogerbo, 2013;McKelvey & Piebiak, 2016).…”

Section: The Connection Between Mobile Journalism and Political Parti...mentioning

confidence: 99%

Theorizing platformization from the perspective of the connection between mobile journalism and political participation

Zhang

Tornero

2022

Communication & Society

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Digital media platforms are used to make social contacts, especially during the COVID-19 pandemic. Journalism also adopts mobile and social platforms into news production and distribution. The usage of digital media platforms in journalistic practices has shown some interlinkage with political participation. Against these backdrops, there is a need for a theoretical framework to analyze the interlinkage and the relevant influence on social activities. This article uses a conceptual approach and theorizes platformization to explicate the rationale behind the interaction between digital platforms, mobile journalism, and political participation. Platformization in this study inspects media as mediated and dynamic platform that values interactivity and data. We also argue that the thesis of platformization derives from mediatization theory, and consists of platform logic and platform architecture. Platform logic is represented by platform functionality, platform automation, mobile mediality, and platform-based sociality. Platformization is structured by the platform architecture in the communication activities. Platform architecture has two senses. Firstly, it has the sense of internal structure, i.e., the engineering structure of software and hardware. Secondly, it contains the sense of external structure, i.e., the platform’s structural position in the platform ecosystem.

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“…Yet, the fragile, volatile nature of most digital movements indicates that political organisations are not becoming obsolete. "Platform parties", for example, aim to establish horizontal membership structures and engagement platforms designed to make internal communication and decision-making more direct and transparent (Deseriis & Vittori, 2019;McKelvey & Piebiak, 2018). Other political parties make their boundaries more permeable to recruit the temporary support of non-members (Scarrow, 2015, p. 128;Chadwick & Stromer-Galley, 2016).…”

Section: Political Action Beyond Participation and Representationmentioning

confidence: 99%

Digital democracy

Berg¹,

Hofmann²

2021

Internet Policy Review

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For contemporary societies, digital democracy provides a key concept that denotes, in our understanding, the relationship between collective self-government and mediating digital infrastructures. New forms of digital engagement that go hand in hand with organisational reforms are re-intermediating established democratic settings in open-ended ways that defy linear narratives of demise or renewal. As a first approach, we trace the history of digital democracy against the background of its specific media constellations, describing continuities and discontinuities in the interplay of technological change and aspirations for democratisation. Thereafter, we critically review theoretical premises concerning the role of technology and how they vary in the way the concept of digital democracy is deployed. In four domains, we show the contingent political conditions under which the relationship between forms of democratic selfdetermination and its mediating digital infrastructures evolve. One lesson to learn from these four domains is that democratic self-governance is a profoundly mediated project whose institutions and practices are constantly in flux.Issue 4

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Porting the political campaign: The NationBuilder platform and the global flows of political technology

Cited by 23 publications

References 44 publications

Is Social Media Transforming Canadian Electioneering? Hybridity and Online Partisan Strategies in the 2012 Quebec Election

Is Social Media Transforming Canadian Electioneering? Hybridity and Online Partisan Strategies in the 2012 Quebec Election

Theorizing platformization from the perspective of the connection between mobile journalism and political participation

Digital democracy

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