“…For instance, participants take longer to count the number of facial features in displays of negative than of positive schematic faces (Eastwood, Smilek, & Merikle, 2003), to respond to the gender of negative than of positive faces (Purcell, Stewart, & Skov, 1998), or to respond to the color of a negative than of a positive face (White, 1996). The findings are also broadly consistent with a number of studies that have found people to be faster and more accurate at identifying happy faces than negative (fearful, angry, sad, or disgusted) faces (Juth et al, 2005;Kirita & Endo, 1995;Leppänen & Hietanen, 2004;Palermo & Coltheart, 2004). For instance, concluded that happy faces were identified more rapidly and required less effort to encode than negative faces.…”