Possibilistic cooperative advertising and pricing games for a two-echelon supply chain

Mozafari, Marzieh; Naimi-Sadigh, Ali; Seddighi, Amir Hossein

doi:10.1007/s00500-021-05595-7

Cited by 13 publications

(2 citation statements)

References 51 publications

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“…The model was solved using the Nash equilibrium strategy in conjunction with a novel coordination technique. Mozafari et al (2021) developed a mathematical model of pricing coordination in a two-echelon supply chain in the presence of uncertainty. They used fuzzy numbers to represent demand and production costs.…”

Section: Literature Reviewmentioning

confidence: 99%

Modeling the leader–follower supply chain network under uncertainty and solving by the HGALO algorithm

2022

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The purpose of this article is to develop a competitive supply chain network (SCN) in the face of uncertainty. The objective of the leader chain is to maximize total network profits by strategically locating suppliers, manufacturers, distribution centers, and retailers. Additionally, the follower chain seeks to maximize the network's profit. Both factors, optimal flow allocation to different echelons of the SCN and product pricing, are examined in the leader chain and follower chain. The KKT conditions are used in this article to convert a bi-level model to a one-level model. Additionally, a fuzzy programming technique is used to control the problem's uncertain parameters. According to the results obtained using the fuzzy programming technique, increasing the uncertainty rate increases demand while decreasing the OBFV and average selling price of products. Finally, the problem was untangled using a novel hybrid genetic and ant-lion optimization algorithm (HGALO). The results of problem solving in larger sizes demonstrate HGALO's superior efficiency in comparison with the other algorithm.

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Section: Literature Reviewmentioning

confidence: 99%

Modeling the leader–follower supply chain network under uncertainty and solving by the HGALO algorithm

2022

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“…They determined the equilibrium pricing, ordering, and advertising decisions in a manufacturer-retailer supply chain under three different game scenarios. In a similar study, Mozafari et al (2021) developed a possibilistic model to coordinate pricing, ordering and advertising policies in a decentralized supply chain under different power structures.…”

Section: Literature Reviewmentioning

confidence: 99%

Bi-level pricing and inventory strategies for perishable products in a competitive supply chain

2021

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This paper aims to develop a new bi-level game model for joint pricing and inventory decisions in a competitive supply chain consisting of a dominant manufacturer, who produces single perishable product from deteriorating raw materials, and two follower retailers who face nonlinear price-dependent demand and operate under Cournot assumptions. Three levels of warehousing including raw material warehouse, final product warehouse, and retail warehouses with exponential deterioration rates are considered to explore the joint impact of deterioration rate and price elasticity on the equilibrium inventory decisions. A Stackelberg-Nash-Cournot model is developed to seek the equilibrium prices, quantities, and replenishment cycles and is solved through an exact methodology. A numerical example is presented to validate the proposed model and comprehensive sensitivity analyses are carried out to measure the impact of the model’s key parameters including the deterioration rate in the producer’s and the retailers’ warehouses, the retail and competitor price elasticity, and the market scale on the equilibrium.

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A sales strategy optimization model on online group buying in a fuzzy dual channel supply chain using a game theoretic approach

Heidarpoor,

Ghazanfari,

Jabalameli

et al. 2024

Soft Comput

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Possibilistic cooperative advertising and pricing games for a two-echelon supply chain

Cited by 13 publications

References 51 publications

Modeling the leader–follower supply chain network under uncertainty and solving by the HGALO algorithm

Modeling the leader–follower supply chain network under uncertainty and solving by the HGALO algorithm

Bi-level pricing and inventory strategies for perishable products in a competitive supply chain

A sales strategy optimization model on online group buying in a fuzzy dual channel supply chain using a game theoretic approach

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