Post or perish? Social media strategies for disseminating orthopedic research

Buettmann, Evan G.; Chlebek, Carolyn; Lockard, Carly A.; Clayton, Sade W.; Lewis, Karl J.; Collins, Kelsey H.

doi:10.1002/jor.25588

Cited by 6 publications

(7 citation statements)

References 33 publications

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“…This aligns with previous studies that have also found Twitter to be the most prominent platform in terms of user engagement, 13 , 23 , 24 However, Twitter, launched in 2006 as a social media, is the most studied metric in the Altmetrics literature. 5 Today, Altmetric Explorer coverage of articles on Twitter was about 40% in 2018. The finding of this study showed very poor correlation that resulted in mentions causing the citations (0.04).…”

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“…For example, the number of times a scientific paper's findings have been cited in nonscientific contexts, bookmarked, liked, or downloaded, whether in social media, policy documents, popular encyclopedia articles, news outlets, or blogs. 4,5 There are many tools in Altmetric studies to measure the effectiveness of research outputs, such as the Altmetric Explorer, ImpactStory, Mendeley, ResearchGate, CrossRef, and PlumX. Providers of altmetrics may list these interactions, or they may offer a composite index calculating a single altmetric score attributed to the publication.…”

Section: Introductionmentioning

confidence: 99%

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Assessing the impact of history of medicine research: A scientometric and altmetric analysis

Orimi,

Asadi,

Jafari

et al. 2024

Health Science Reports

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Background and AimsAfter conducting a comprehensive literature search of two medical electronic databases, PubMed and Embase, as well as two citation databases, Web of Science Core Collections (WoS) and Scopus, we aimed to conduct an Altmetric and Scientometric analysis of the History of Medicine literature in medical research.MethodsThe following software tools were used for analyzing the retrieved records from PubMed and Embase databases and conducting a collaboration analysis to identify the countries involved in scientific medical papers, as well as clustering keywords to reveal the trend of History of Medicine research for the future. These software tools (VOSviewer 1.6.18 and Spss 16) allowed the researchers to visualize bibliometric networks, perform statistical analysis, and identify patterns and trends in the data.ResultsOur analysis revealed 53,771 records from PubMed and 54,405 records from EMBASE databases retrieved in the field of History of Medicine by 105,286 contributed authors in WoS. We identified 157 countries that collaborated on scientific medical papers. By clustering 59,995 keywords, we were able to reveal the trend of History of Medicine research for the future. Our findings showed a positive association between traditional bibliometrics and social media metrics such as the Altmetric Attention Score in the History of Medicine literature (p < 0.05).ConclusionSharing research findings of articles in social scientific networks will increase the visibility of scientific works in History of Medicine research, which is one of the most important factors influencing the citation of articles. Additionally, our overview of the literature in the medical field allowed us to identify and examine gaps in the History of Medicine research.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Assessing the impact of history of medicine research: A scientometric and altmetric analysis

Orimi,

Asadi,

Jafari

et al. 2024

Health Science Reports

View full text Add to dashboard Cite

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“…Furthermore, the use of digital media and other forms of community engagement medium for marketing, CSR communication, and stakeholder engagement illustrates how companies are navigating the digital landscape to communicate commercial information and promote their business and organizational values [44,48]. Platforms like Facebook, LinkedIn, YouTube, Instagram, and Twitter serve as critical channels for disseminating information and engaging with audiences [49,50]. The strategic selection of platforms and content plays a crucial role in ensuring effective reach and engagement with target audiences.…”

Section: Strategic Communication and Organizational Culturementioning

confidence: 99%

Digital Collaborative Tools, Strategic Communication, and Social Capital: Unveiling the Impact of Digital Transformation on Organizational Dynamics

Olaniyi,

Ugonnia,

Olaniyi

et al. 2024

AJRCoS

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The rapid advancement of digitalization has significantly impacted how organizations operate, with collaborative tools like Asana, Trello, and Slack becoming integral to fostering internal communication, collaboration, and social capital. Despite their widespread adoption, the comprehensive impact of these tools on organizational culture, employee engagement, and social capital remains underexplored. This study aims to bridge this gap by examining the potential of digital collaborative tools to enhance organizational social capital and exploring the role of strategic communication and digital inclusivity in this process. Utilizing a quantitative research approach, data were collected from 557 professionals through a survey distributed via LinkedIn. The questionnaire, designed with Likert scale closed-ended questions, focused on the utilization of collaborative tools and their perceived impact on communication, collaboration, and social capital within organizations. Multiple regression analysis was employed to test four hypotheses related to the effects of digital tool usage on organizational dynamics. The findings reveal that digital tools significantly enhance communication and collaboration within organizations, with the frequency and purpose of tool usage being key factors. Moreover, digital tool usage for networking and the quality of interactions facilitated by these tools were found to positively impact the development of social capital. However, challenges in integrating digital tools were shown to negatively affect this development, though technical support and training could mitigate these effects. Interestingly, the introduction of a 'social score' feature within digital tools was perceived positively, indicating its potential to further engage users and enrich organizational social capital. This study underscores the importance of adopting a strategic approach to implementing digital tools, emphasizing their role beyond operational efficiency to include the enhancement of social interactions and organizational culture. Recommendations include fostering digital tool usage for networking, providing adequate technical support and training, and exploring the integration of 'social score' features to incentivize engagement and collaboration.

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“…Accordingly, there has been increased social media utilization amongst academic and private practice orthopaedic surgeons to enhance their online presence through patient engagement. Social media can garner attention to peer‐reviewed published research that may reach patients and lead to conversation in the clinical setting [6] while also being used as a tool to disseminate scholarly works among peers [7]. Additionally, surgeons can build their practice with a high return on investment from social media platforms such as Instagram and Facebook, which have demonstrated exponential increases in short‐term practice revenue while providing more long‐term linear growth [8].…”

Section: Introductionmentioning

confidence: 99%

Perceptions of social media utilization among orthopaedic foot and ankle surgeons

Salimy,

Narain,

Curtin

et al. 2023

Journal of Foot and Ankle Research

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Background The growing social media presence in healthcare has provided physicians with new ways to engage with patients. However, foot and ankle orthopaedic surgeons have been found to underuse social media platforms despite their known benefits for patients and surgeons. Thus, this study sought to investigate the reasons for this phenomenon and to identify potential barriers to social media utilization in clinical practice. Methods A 19-question survey was distributed to active attending physicians identified through the American Orthopaedic Foot & Ankle Society membership database. The survey included demographic, practice characteristics, and social media use questions assessed by a 5-point Likert scale. Logistic regression was used to identify predictors of positive attitudes toward social media. Results Fifty-eight surgeons were included. Most respondents were male (n = 43, 74.1%), in private practice (n = 31, 53.5%), and described their practice to be greater than 51% elective procedures (n = 46, 79.4%). The average years in practice was 14.8 years (standard deviation, SD: 10.0 years). A total of 32.8% (n = 19) of surgeons reported using social media as part of their clinical practice. Facebook (n = 19, 32.8%), a professional website or blog (n = 18, 31.0%), and LinkedIn (n = 15, 25.9%) were the most used platforms–primarily for practice marketing or brand development (n = 19, 32.8%). A total of 58.6% (n = 34) of surgeons reported they did not use social media. The primary reasons were the time commitment (n = 31, 53.5%), concerns about obscuring professional boundaries (n = 22, 37.9%), and concerns regarding confidentiality (n = 11, 19.0%). Many surgeons reported that social media positively influences foot and ankle surgery (n = 23, 39.7%), although no individual predictors for these views could be identified. Conclusions Foot and ankle orthopaedic surgeons tended to view social media use positively, but the time investment and concerns over professionalism and confidentiality pose challenges to its use. Given the influence of a surgeon’s social media identity on patient satisfaction and practice building, efforts should be made to streamline social media use for foot and ankle surgeons to establish their online presence. Level of evidence Level IV, cross-sectional study.

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Post or perish? Social media strategies for disseminating orthopedic research

Cited by 6 publications

References 33 publications

Assessing the impact of history of medicine research: A scientometric and altmetric analysis

Assessing the impact of history of medicine research: A scientometric and altmetric analysis

Digital Collaborative Tools, Strategic Communication, and Social Capital: Unveiling the Impact of Digital Transformation on Organizational Dynamics

Perceptions of social media utilization among orthopaedic foot and ankle surgeons

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