“…Taking up the challenge to study postfeminism as a cultural object, the third aim of the article was to begin to outline what I saw as some of the key contours of this sensibility -a task to which many other scholars have contributed, before and since (e.g. Burkett and Hamilton, 2012;Dobson, 2015;Genz and Brabon, 2009;Gwynne and Muller, 2013;Tasker and Negra, 2007). 1 Some of these core features of postfeminism, discussed in many books and articles, include the emphasis upon individualism, choice and agency; the disappearance -or at least muting -of vocabularies for talking about both structural inequalities and cultural influence (Kelan, 2009); the 'deterritorialisation' of patriarchy and its 'reterritorialisation' (McRobbie, 2009) in women's bodies and the beauty industrial complex (Elias et al, 2017); the intensified surveillance of women (Winch, 2013); calls to work on, monitor and discipline the self (Ouellette, 2016); and the central significance of a 'makeover paradigm' (Heller, 2007;Weber, 2009) that extends beyond the surface of the body to an incitement to 'makeover' one's interior life, developing a new, 'upgraded' postfeminist subjectivity.…”