Potential of congress industry in Russia

Abstract

The article considers the present state and trends of development of congress industry on the world market of business tourism. Big potential and dynamics of development of Russian congress industry are noted. Peculiarities of attracting congress, exhibition and other events in order to improve the image and present Russian cities and regions on international and domestic markets of business tourism are studied. To promote Russia as a world congressional destination the international cooperation of Russian and international convention bureaus is needed.

Congress tourism in Russia: global experience, current situation, and development prospects

“…By 2025, the global business tourism market will be estimated at 1.67 trillion dollars, with an annual growth rate of 3.2% [2]. The above provisions confirm the fact that for most foreign countries congress industry is becoming the most important industry, not only ensuring the inflow of funds into the territory budget but also stimulating the growth of the related economic sectors and creating a favorable investment climate.…”

“…The intensive process of business and congress tourism development has also affected the Russian Federation. At the same time, for quite objective reasons, in Russia congress tourism is currently positioned as the national umbrella brand in the global MICE business [2].…”

“… promotion of Russia and domestic business;  promotion of the Russian territory as an attractive tourist destination;  providing organized venues for meetings of the government authorities and business community;  raising funds for the Federal and regional budgets of the country [2]. The Federal government, regions, and cities of Russia pay close attention to the development of congress industry and the solution of the related problems, which include the following:…”

“…Congress tourism is usually defined in foreign works on tourism as a "meetings market" because it includes not only large congresses and forums but also less significant events such as seminars, conferences, etc. [2,5].…”

Tourism As An Important Trend In The Development Of Modern Economy

“…Thus, referring to the data of the World Travel & Tourism Council (WTTC) it can be stated that in 2017 the total contribution of tourism to country's GDP amounted to 4.4 trillion rubles, or 4.8 %, and direct contribution -1.1 trillion, or 1.2 %. Meanwhile based on world practice 10 % is considered a good indicator (Groshev & Krasnoslobodtsev, 2018).…”