The article considers the present state and trends of development of congress industry on the world market of business tourism. Big potential and dynamics of development of Russian congress industry are noted. Peculiarities of attracting congress, exhibition and other events in order to improve the image and present Russian cities and regions on international and domestic markets of business tourism are studied. To promote Russia as a world congressional destination the international cooperation of Russian and international convention bureaus is needed.

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Цифровая трансформация, цифровой конструкт, цифровые идеологемы, конструктивная валидность, пакетные методики, визуальные методики опросов, внешняя и внутренняя валидность, парадоксы «узловой» валидизации. Грошев Игорь Васильевич Д-р психол. наук, д-р экон. наук, ФГБОУ ВО «Государственный университет управления», г. Москва.