Potential Vietnamese consumers' perceptions of organic foods

Thien, Truong Tich; Yap, Matthew H. T.; Ineson, Elizabeth M.

doi:10.1108/00070701211219540

Cited by 63 publications

(70 citation statements)

References 46 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Although the number of studies modelling consumer behaviour in the organic market is considerable 5,6 , the debate on determinants of organic food consumption provides conflicting evidence. In this context, two main aspects have characterised research concerning organic food consumption: (i) investigations focus mainly on analysing consumer behaviour in mature organic markets and studies considering emerging organic markets are limited mostly to Asian countries [7][8][9][10][11][12][13] ; and (ii) cross-country studies comparing mature and emerging organic markets are quite rare 14,15 .…”

Section: Introductionmentioning

confidence: 99%

Mature and Emerging Organic Markets: Modelling Consumer Attitude and Behaviour With Partial Least Square Approach

Meyer-Höfer

Jaik

Bravo

et al. 2015

Journal of Food Products Marketing

View full text Add to dashboard Cite

Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Terms of use: Documents in AbstractAlthough the organic food sector has been the subject of research for around 20 years, little is known about consumer behaviour when comparing developed and emerging organic food markets using causal research models. Thus, by developing a behavioural model based on the Theory of Planned Behaviour (TPB), the aim of this research article is to investigate the main determinants of organic food consumption in a mature (Germany) and an emerging (Chile) organic market. Subjects aged 18 or above were consulted about their attitudes towards, intention to consume, and stated consumption behaviour of organic food via an online survey in both countries. Items related to social norms and perceived behaviour control (PBC) were also included in the assessments. Exploratory factor analysis was used to identify key constructs in the proposed research model. Afterwards, a partial least squares (PLS) approach was used to assess causal relationships, and significant differences between countries were also tested. The proposed behavioural model was suitable for predicting individuals' behaviour in Chile and Germany. Nevertheless, the findings indicate that the model was able to explain more variance in Germany than in Chile. In line with the TPB, intention to buy organic food is a good predictor of behaviour. In addition, both altruistic and egoistic arguments are significant drivers of attitude towards and intention to buy organic food in Germany. In Chile, only altruistic motives have a significant impact on consumer attitude and intentions. The results of this study have implications for marketers and policy-makers in both countries. The use of altruistic arguments in organic food marketing is a key aspect that should be considered in communication campaigns to increase organic food demand in both countries. However, along with the evolution of the organic market in Chile, egoistic aspects related to organic consumption might also gain importance in determining consumer behaviour, as is already the case in Germany. In both countries, information should be comprehensive and communicated by a credible source to enable growing consumer trust in the organic food sector as a sustainable alternative to conventional food supply. The barriers that deter organic food consumption have to be addressed by marketers and policy-makers with great attention; these include not only information but also the lack of availability, especially in Chile, and ...

show abstract

Section: Introductionmentioning

confidence: 99%

Mature and Emerging Organic Markets: Modelling Consumer Attitude and Behaviour With Partial Least Square Approach

Meyer-Höfer

Jaik

Bravo

et al. 2015

Journal of Food Products Marketing

View full text Add to dashboard Cite

show abstract

“…In section one, respondents were requested to rate 26 statements on the relative advantage, complexity, compatibility, trialability and observability of diffused wine information using a five point Likert-style scale of agreements and disagreements (5 = "strongly agree", 1 = "strongly disagree"). Five point Likert-style scale was adopted due to its ability to reduce respondents' bias and its suitability for Asian consumers (Truong et al, 2012). Section two aimed to gather respondents' information (gender, age, education level, religion, relationship status and wine allergy), alcoholism of their friends and family, and their consideration of the expensiveness to purchase wine.…”

Section: Methodsmentioning

confidence: 99%

“…Rogers, 2003). Previous studies (e.g., Truong et al, 2012;Vindigni et al, 2002) have employed this theory to study organic foods in different geographical locations. Hence, the diffusion of innovation theory is applicable to food and beverage related studies.…”

Section: Diffusion Of Innovation Theorymentioning

confidence: 99%

Understanding young Chinese wine consumers through innovation diffusion theory

Yap

Chen

2017

Tour. hosp. manag.

View full text Add to dashboard Cite

Purpose -This paper aims to examine young Chinese wine consumers' perceptions of the diffused wine information in China, and explore the factors that may influence their perceptions. Design -A positivism paradigm was employed to design the research. Methodology -Quantitative data were collected from a total of 507 young Chinese wine consumers via a self-administered structured questionnaire. Both descriptive and advanced statistics were employed to analyse the collected data. Approach -Respondents were selected using purposive sampling technique. Deductive approach was used to reason data. Research ethics were observed. Findings -Six dimensions (complexity, compatibility, relative advantage, observability, religion and ethics, and trialability diffused wine information) emerged via Principal Component Analysis. Young Chinese wine consumers' perceptions of the diffused wine information were independent of their personal and professional backgrounds. However, consumers with different education levels and religions considered differently the expensiveness of wine to purchase. Their considerations of the expensiveness of wine to purchase were dependent on their awareness of alcoholic friends and family members, age, education levels and gender. Originality of the research -This study is possibly the first of its kind to employ the diffusion of innovation theory to examine young Chinese wine consumers' perceptions.

show abstract

“…A Likert scale of 5= agree strongly, 4= agree, 3= neither agree nor disagree, 2= disagree, and 1= disagree strongly was used to assess the respondents' viewpoints of ARCS on hospitality English vocabulary learning. The 5-point Likert scale was preferred to reduce Asian respondents' bias (Truong, Yap, & Ineson, 2012 …”

Section: Arcs Questionnaire On Hospitality English Vocabularymentioning

confidence: 99%

Technical College Students’ ARCS Learning Motivation on Hospitality English Vocabulary

Chen

2018

IJHRS

View full text Add to dashboard Cite

The purposes of the study were to examine technical college students' hospitality English vocabulary learning performance and motivation. The subjects were 93 students from a technical college in southern Taiwan. The instruments included one questionnaire called ARCS questionnaire consisting of four factors about learning motivation on hospitality English vocabulary and one English test called Professional Vocabulary Quotient Credential (PVQC) on hospitality. The subjects accepted a 40-hour hospitality English vocabulary training course. Then, 93 subjects took a 50-minute PVQC test and 10-minute ARCS questionnaire in December, 2015. The researchers collected the data from the questionnaire and PVQC test and analyzed the data by descriptive statistics and inferential statistics. The results revealed that most of the subjects liked to learn hospitality English vocabulary, and found that learning hospitality English vocabulary was important for them, and most of them reported that English was associated with salary and promotion in the future; however, most of them spent little time learning English after school. The results also showed that some learning motivation factors had effects on hospitality English vocabulary learning performance, like being treated and assessed by teachers equally, getting recognition, or being willing to work hard. Finally, the researchers drew a conclusion based on the results and provided some teaching and research implications for the future.

show abstract

Potential Vietnamese consumers' perceptions of organic foods

Cited by 63 publications

References 46 publications

Mature and Emerging Organic Markets: Modelling Consumer Attitude and Behaviour With Partial Least Square Approach

Mature and Emerging Organic Markets: Modelling Consumer Attitude and Behaviour With Partial Least Square Approach

Understanding young Chinese wine consumers through innovation diffusion theory

Technical College Students’ ARCS Learning Motivation on Hospitality English Vocabulary

Contact Info

Product

Resources

About