Potentialities of Web 2.0 and new challenges for destinations: insights from Italy

Fortezza, Fulvio; Pencarelli, Tonino

doi:10.1080/13032917.2015.1040813

Cited by 16 publications

(16 citation statements)

References 34 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Hajli (2014) has found that social media influences customers' trust sentiment and purchasing intent beyond easing interactions among consumers. In this sense, social media is an efficient way of interacting with current and potential customers for businesses and developing a positive brand image (Halligan and Shah, 2009;Fortezza and Pencarelli, 2015). Duffett (2017)…”

Section: Development Of Hypothesesmentioning

confidence: 99%

The Effect of Social Media Marketing Activities on Brand Awareness, Brand Image and Brand Loyalty

Bilgin

2018

bmij

310

180

View full text Add to dashboard Cite

The aim of this research is to examine the effect of social media marketing activities on brand awareness, brand image and brand loyalty. In addition, it has been aimed to analyze the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers who actively follow five brands with the highest social score according to the Marketing Turkey social media brand performance data on social media communication channels such as Facebook, Twitter and Instagram. In this research, quantitative method has been used and research data has been obtained via online questionnaires shared on social media from 547 brand followers with applying convenience sampling method. The obtained data have been analyzed by structural equation modeling (SEM). As a result of the analysis, social media marketing activities have been found as effective factors on brand image and brand loyalty, besides it has been determined that the most obvious effect seen on brand awareness. In addition, it has been found out that brand awareness and brand image have a significant effect on brand loyalty. Furthermore, in the research, it has been achieved that the brand awareness has a limited effect on the brand image.

show abstract

Section: Development Of Hypothesesmentioning

confidence: 99%

The Effect of Social Media Marketing Activities on Brand Awareness, Brand Image and Brand Loyalty

Bilgin

2018

bmij

310

180

View full text Add to dashboard Cite

show abstract

“…Second-generation or Web 2.0 internet sites use more sophisticated technology, enabling two-way communication and user-generated content (Zarrella 2010). It has been alleged that second-generation websites (Web 2.0) founded on interactive solutions and user participation will affect holidaymakers' information search more than previously (Fortezza andPencarelli 2015, Gretzel andYoo 2008). Based on these and other changes, it has been assumed that usergenerated internet content will have a greater bearing on destination choices (Tussyadiah and Fesenmaier 2009).…”

Section: Literature Reviewmentioning

confidence: 99%

Destination Information Sources for Itinerant Holidaymakers: A Study of Island Hoppers in Greece

Jacobsen¹

2018

AJT

View full text Add to dashboard Cite

This article explores information sources for destination decision-making in the underresearched context of mobile tourism with a quite low level of pre-tour decisions. The questionnaire-based study attends to this gap through updated documentation of vacationer use of online networking sites, review sites, and other information sources. The results show that conventional word-of-mouth was still decisive for destination choices in this context of island hopping in the Aegean, Greece. Websites with traveller evaluations proved more popular than guidebooks, indicative of the advance of usergenerated content (eWOM). Nevertheless, guidebooks were nearly as important as review sites, contrasting several studies and indicative of a continued or renewed guidebook interest. Despite some earlier assertions, there were only small differences in employment of internet-based information sources between younger "digital natives" and older "digital immigrants". Information conveyed through social networking sites was of little importance for destination decision-making for these tourists, contradicting some of the literature. Particularly to attract younger holidaymakers and first-time visitors, destination marketing organisations might encourage more vacationers to post photographs and videos on the internet (visual eWOM).

show abstract

“…Previous research focused on antecedents of DMO systems adoption, on implementation drivers and on expected benefits. DMOs continue to invest in the development of their IS [7][8][9] while the benefits are neither guaranteed nor easily understood [10][11][12]. Despite the numerous studies on the IOISs used by DMOs, questions remain about the disappointing performance of these systems [13].…”

Section: Introductionmentioning

confidence: 99%

Approach to Evaluating the Effect of an Inter-organizational Information System on Performance: The Case of a Destination Management Organization

Louillet¹,

Bédard²,

Temgoua³

2021

Information and Communication Technologies in Tourism 2021

View full text Add to dashboard Cite

This research proposes an approach to evaluate the contribution of an interorganizational information system (IOIS) to processes and organizational performance. Using a process-based framework, the approach was developed from a review of the IS evaluation literature and then refined through an in-depth embedded case study of an IOIS used by a destination management organization (DMO). The need for this research, comes from the significant investments in terms of capital and human resources and the numerous challenges that IOISs represent for DMOs. DMO’ IOISs are characterized by their interdependence between multiple stakeholders with sometimes contradictory interests. The approach developed here is of interest to researchers and practitioners in that it allows for a contextualization of IOIS system evaluation, and that it considers the depth and breadth of performance measures.

show abstract

Potentialities of Web 2.0 and new challenges for destinations: insights from Italy

Cited by 16 publications

References 34 publications

The Effect of Social Media Marketing Activities on Brand Awareness, Brand Image and Brand Loyalty

The Effect of Social Media Marketing Activities on Brand Awareness, Brand Image and Brand Loyalty

Destination Information Sources for Itinerant Holidaymakers: A Study of Island Hoppers in Greece

Approach to Evaluating the Effect of an Inter-organizational Information System on Performance: The Case of a Destination Management Organization

Contact Info

Product

Resources

About