Power pragmatics in Asian languages

Sew, Jyh Wee

doi:10.1016/s0388-0001(97)00001-6

Cited by 10 publications

(4 citation statements)

References 12 publications

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“…In alignment with indirectness as an Asian cultural norm (Sew, 2015b(Sew, , 1997, the Malay music videos do not expound overt political messages such as those of 'Interesting Drug' that operate with symbolic book titles, Whale nation and Molby Dick to reference animal cruelty and class status (cf. Power, Dillane & Devereux, 2012, p. 386).…”

Section: Discussionmentioning

confidence: 99%

Semiotics of Performing in Najwa Latif’s Music Videos

Jyh¹

2015

JKMJC

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With more than 53 million hits on her YouTube videos, Najwa Latif is an icon of contemporary Malay popular culture. Just two of her music videos-Cinta Muka Buku (Facebook Love), and AdaMu (Your Existence), have received more than 12.9 million hits at the time of writing with the former earning a nomination for best Malay song at the coveted Champion Songs Award in 2011. Equally relevant is the semiotics of performing in the music videos that captures the hearts and minds of the cyberspace-inhabiting Generation Y. Contrary to the existing studies of Malay popular culture that usually focus on linguistic content we use atomization as the framework to analyze the rich and rapid visual content in Cinta Muka Buku and AdaMu. By atomizing the musical content into visual frames, we derive base units for examining the semiotic hybridity that underscores the positive identification with an online fan base. The segmented visual frames provide the locus for studying the interplay of semiotic elements in the visual symbolization. Consequently, we may identify the semiotics of performing and its relationship with the consumption of Najwa Latif's Malay music videos in cyberspace.

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Section: Discussionmentioning

confidence: 99%

Semiotics of Performing in Najwa Latif’s Music Videos

Jyh¹

2015

JKMJC

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“…The data in Table 2 demonstrate that maintaining amicable interpersonal relationships is a tenet undercutting all the Hokkien proverbs. Arguably, sociability is the main code of civility underscoring communal well-being, not least because the power of renegotiation is reinstated in a courteous conversation be it about the family, marriage, neighborhood, society, and leadership issues (Sew, 1997). Furthermore, Hokkien sociability as a quality is also traceable to a study conducted at University of Sarawak Malaysia.…”

Section: Hokkien From the Bing Bing Showmentioning

confidence: 95%

Hokkien as a Heritage Language of Citizenry in Singapore

Sew

2020

ILS

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In examining Hokkien as a heritage language in Singapore, this discussion hopes to contribute to an enriching of the perception of citizenship in an ever-evolving national narrative towards one people (Mathew, 2017). The Singapore Census of Population statistics indicate that 11% of ethnic local Chinese households speak Hokkien. Singaporean television serials and movies that use Hokkien as the medium of narration achieve encouraging viewership and box office ratings, hinting that Hokkien is understood, or appreciated by a significant number of the local population as a language of prominence. Therefore, since Hokkien holds a key to common Chinese Singaporean cultural memories, this paper contemplates if learning Hokkien could cultivate a collective resilience when balancing professional, and personal challenges. To this end, 冰冰Show, a contemporary Taiwanese variety program available on YouTube, is used to evaluate the potential power of this language in nurturing citizenship.

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“…The author in [29] investigates the use of indirect strategies in Indian languages, Malay, Chinese and Japanese. The study uses data from secondary sources in available literature and presents an interpretation of the use of power pragmatics in the given languages.…”

Section: Cross-cultural Studiesmentioning

confidence: 99%

A Survey of Studies on Sociopragmatic Use of Linguistic Politeness with Special Focus on Hindi and Japanese

Kumari¹

2015

IJLLL

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Abstract-The present study discusses the theories, methods and results of the available literature in the area of linguistic politeness involving i) the use of indirectness and honorifics as politeness strategies, ii) the notion of 'face' as a social image, other social factors and social structure that affect the use of and variation in linguistic forms, and iii) the historical reasons for the emergence of stereotypes in the use of linguistic politeness in a society. The first section discusses the studies based on data from a single language. The second section focus on the studies on Hindi and on Japanese, respectively. The third section describes the work done in cross-cultural studies in politeness. The fourth section describes the research gap that emerges from the discussions in the available literature.

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Power pragmatics in Asian languages

Cited by 10 publications

References 12 publications

Semiotics of Performing in Najwa Latif’s Music Videos

Semiotics of Performing in Najwa Latif’s Music Videos

Hokkien as a Heritage Language of Citizenry in Singapore

A Survey of Studies on Sociopragmatic Use of Linguistic Politeness with Special Focus on Hindi and Japanese

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