PP for ‘product placement’or ‘puzzled public’?

Tessitore, Tina; Geuens, Maggie

doi:10.2501/ija-32-3-419-442

Cited by 77 publications

(40 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Additionally, viewers indicated to have more thoughts about advertising after seeing a disclosure (Boerman, Van Reijmersdal, & Neijens, 2013). Such effects on the activation of persuasion knowledge were also found by Tessitore and Geuens (2013), but only when a PP (an abbreviation for product placement) logo was combined with a training that explained the logo or when participants were provided with information about product placement, and only when participants did not recall seeing the brand in the program.…”

Section: Activation Of Persuasion Knowledgementioning

confidence: 80%

“…Most research measured the extent to which participants recalled the brand. There are some studies that did not find evidence for an effect of a disclosure on the recall of the brands that appeared in a television program (Campbell et al, 2013; referred to as a measure of placement recall), in movie fragments (Tessitore & Geuens, 2013), and advergames (Van Reijmersdal et al, 2015). In general, though, disclosures seem to make it more likely that viewers recall the brand embedded in television programs (Boerman et al, 2012b;2015a;Van Reijmersdal et al, 2013).…”

Section: Brand Memorymentioning

confidence: 99%

“…Of all participants exposed to a disclosure, the percentage of participants who remembered seeing it was 48% (Boerman, Van Reijmersdal, & Neijens, 2015b;2012b), 16% (Tessitore & Geuens, 2013), and 76% (Campbell, Mohr, & Verlegh, 2013). Likewise, in VNRs, the percentage of participants that could recall seeing a label identifying the source of the video content was 47% (Tewksbury, Jensen, & Coe, 2011) and merely 19% (Nelson & Park, 2014).…”

Section: Disclosure Awarenessmentioning

confidence: 99%

“…Next to these effect on brand attitude, in specific cases (see 'Conditions for Disclosure Effects' in this chapter), a disclosure can reduce movie watchers' intention to purchase the advertised brand (Tessitore & Geuens, 2013), and can lead to less acceptance of the product claim made by the celebrity endorsing a brand in a television program (Dekker & Van Reijmersdal, 2013).…”

Section: Brand Attitude and Purchase Intentionmentioning

confidence: 99%

“…Although the concept of persuasion knowledge is measured with a large variety of items, all studies do focus on the realization of consumers that specific content is advertising. This is sometimes combined with the understanding of the persuasive or commercial intent of the content (e.g., Campbell et al, 2013;Tessitore & Geuens, 2013;Van Reijmersdal et al, 2015; for an overview of measures of persuasion knowledge see Ham, Nelson, & Das, 2015).…”

Section: Activation Of Persuasion Knowledgementioning

confidence: 99%

See 4 more Smart Citations

Informing Consumers about “Hidden” Advertising: A Literature Review of the Effects of Disclosing Sponsored Content

Boerman¹,

Reijmersdal²

2016

Advertising in New Formats and Media

View full text Add to dashboard Cite

PurposeThis chapters provides an overview of what is currently known in the scientific literature about the effects of disclosures of sponsored content on consumers' responses. MethodologyWe provide a qualitative literature review of 21 empirical studies. FindingsAwareness of disclosures is rather low, but when consumers are aware of a disclosure, it successfully activates persuasion knowledge and can increase brand memory. The literature shows inconclusive findings with respect to the effects of disclosures on attention paid to sponsored content, critical processing, brand attitudes, and purchase intentions. In addition, the literature shows that modality of the disclosure has no significant effects, but the content of the disclosure, its timing, its duration, receivers' moods, and their perceptions of the sponsored content or the endorser are important moderators.

show abstract

Section: Activation Of Persuasion Knowledgementioning

confidence: 80%

Section: Brand Memorymentioning

confidence: 99%

Section: Disclosure Awarenessmentioning

confidence: 99%

Section: Brand Attitude and Purchase Intentionmentioning

confidence: 99%

Section: Activation Of Persuasion Knowledgementioning

confidence: 99%

See 3 more Smart Citations

Informing Consumers about “Hidden” Advertising: A Literature Review of the Effects of Disclosing Sponsored Content

Boerman¹,

Reijmersdal²

2016

Advertising in New Formats and Media

View full text Add to dashboard Cite

show abstract

Brand placement disclosure effects on persuasion: The moderating role of consumer self‐control

Janssen

Fransen

Wulff

et al. 2016

J of Consumer Behaviour

View full text Add to dashboard Cite

The inclusion of branded products in media entertainment has become a popular marketing strategy, because viewers are less likely to recognize the persuasive intent of sponsored content as compared with traditional advertising. To guarantee fair communication and protect consumers against unobtrusive persuasion attempts, European media policy has obligated broadcasters to disclose the presence of brand placement in their television shows. Recent studies demonstrate that disclosures raise viewers' persuasion knowledge; however, the circumstances under which brand placement disclosures may affect brand evaluations and resistance to the persuasive impact of brand placement are still unclear. In two experiments, we uncovered self‐control depletion as an important moderator of disclosure effects on brand evaluations and resistance to brand placement influence. Whereas disclosures increase resistance and decrease persuasion for viewers not depleted of their self‐control, disclosures do not affect resistance and even result in more favorable brand evaluations when viewers' self‐control is depleted by a previous self‐control task. Because a state of self‐control depletion can be perceived as the “couch‐potato” mindset in which people expose themselves to entertaining television content, our findings imply that instead of protecting consumers from hidden persuasion, disclosures may unintentionally increase the persuasive effects of brand placement. We discuss several possible mechanisms that could explain our findings. Copyright © 2016 John Wiley & Sons, Ltd.

show abstract

Mindless resistance to persuasion: Low self‐control fosters the use of resistance‐promoting heuristics

Janssen

Fennis

2017

J of Consumer Behaviour

View full text Add to dashboard Cite

In our consumer society, people are confronted on a daily basis with unsolicited persuasion attempts. The present research challenges the prevailing view that resisting persuasion is more likely to fail when consumers have low self‐control. Four experiments tested the hypothesis that impaired self‐regulation may actually facilitate resistance to persuasion when the influence context contains resistance‐promoting heuristics. Indeed, participants with low self‐control were less likely to comply with a persuasive request (Experiments 1 and 3), reported a less favourable attitude towards an advertised product (Experiment 2), and generated more negative responses towards a persuasive message (Experiment 4) than participants with high self‐control, when they could rely on resistance‐promoting heuristics: a violation of the norm of reciprocity (Experiments 1 and 3), an advertisement disclaimer (Experiment 2), or negative social proof (Experiment 4). Together, these studies demonstrate that contextual cues can bolster resistance when one does not carefully scrutinize an influence attempt.

show abstract

PP for ‘product placement’or ‘puzzled public’?

Cited by 77 publications

References 17 publications

Informing Consumers about “Hidden” Advertising: A Literature Review of the Effects of Disclosing Sponsored Content

Informing Consumers about “Hidden” Advertising: A Literature Review of the Effects of Disclosing Sponsored Content

Brand placement disclosure effects on persuasion: The moderating role of consumer self‐control

Mindless resistance to persuasion: Low self‐control fosters the use of resistance‐promoting heuristics

Contact Info

Product

Resources

About