Praktek Relationship Marketing dalam Menciptakan Loyalitas pada Perbankan Syariah Indonesia :Systematic Literature Review

Abstract

The population of Indonesia is mostly Muslim, but the market share of Indonesian Islamic banking is very small at 6.51%, this condition is further strengthened by the weak practice of relationship marketing in Indonesian Islamic banks. The purpose of this study is to identify and analyze the empirical literature of the last 10 years (2010-2020) related to relationship marketing practices in Indonesian Islamic banking. This research method is Systematic Literature Review which is done through literature search on Google Scholar, Garuda Portal and Google. The population is 74,177 titles and the sample is 11 titles. SLR is carried out through 3 stages: planning, implementing and reporting the literature review. The results of the study show that the method used is quantitative, Indonesian Islamic banking has implemented relationship marketing, relationship marketing practices create loyalty, Islamic banking relationship marketing practices are still low, and the solution for Islamic banks is to increase the application of relationship marketing indicators, education, socialization and the ability of officers. . The implications of this study provide benefits for developing relationship marketing theory in Islamic banking and finding new strategic references that need to be developed by Indonesian Islamic banking.

Indonesia's Rubber Exports to the United States

“…The contribution of Indonesia's molasses exports is around 78.4% of the total exports of sugarcane products. This is in line with research conducted by Ariningsih (2014) who said that the development of molasses exports in 2012-2018 had a fairly fluctuating pattern where in 2012-2014 it experienced a very high increase and in 2015-2016 it decreased, then increased in 2017 and increased again in 2018. In 2014, the total export volume of molasses was 938.66 thousand tons and in 2018 it decreased by around 45.62% making the export volume of sugarcane 510.48 thousand tons.…”

“…In 2008 Indonesia's clove production fell by 12.27% and in 2011 Indonesia's clove production fell by 26.57%. This was caused by a shift in clove imports in the Malaysian market by the comparative value of Indonesian clove exports with world cloves in the Malaysian market in 2009, 2011, 2014(Hidayah et al, 2022.…”

The Impact of Mobile Banking and Relationship Marketing on Customer Loyalty

“…This strategy is very important an effort to build good relationships with customers and develop long-term customer loyalty, this is because of the increasing public expectations for the existence of adequate financial institutions. Creating, building, attracting, nurturing and retaining consumers is indeed a very hard job, because consumers today are in a position as emotional buyers where emotional quotient is superior to intelligent quotient, and the company's competitive advantage is more determined by feel benefit, so marketers need to understand about relationship marketing because consumers prefer relationships that can increase SOW (Share of Wallet) from customers (Fatmariyah et al, 2021).…”