Pre‐ and post‐trip antecedents of destination image for non‐visitors and visitors: A literature review

Abstract

In this review study, it is aimed to reveal the antecedents of destination image (DI) through analyzing the findings of quantitative studies published between 1999 and 2019. Findings suggest that DI could be handled with pretrip and posttrip DI separately. Antecedents of pre and post DI are divided as destination‐based and personal‐based antecedents. Making such a categorization and mapping the findings of studies accordingly helps to clarify our understanding about the DI formation process. A model is suggested considering the pre and posttrip destination and personal‐based antecedents in the literature to explain the affective, cognitive, and overall DI.

Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts

“…Most authors [65] have used the cognitive-affective model to analyze images and, in some cases, have included a combination of both components, known as overall or global image [56,66]. Many authors, such as Rapoport [63] and Gartner [7], included the conative component of destination images in the previous model, resulting in a tripartite cognitive-affective-conative model.…”

“…Scholars have been studying the image of the tourist destination for more than 50 years [42,65], but research that uses UGC as a data source is scarce. The vast majority of studies have utilized, as a theoretical basis, variations of the cognitive-affective-conative model inherited from the field of psychology.…”

Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand

“…Yet the academic research on the relationship between event marketing and brand recommendation or word-of-mouth (WOM) is scarce. More empirical evidence is needed to reveal the impact of post-visit personal antecedents that arise from one's experience with the brand destination [13]. Hence, there is a need to build analytical models to explain the interaction between these variables, as well as the role of intermediate constructs such as brand experience, brand attitude and brand equity.…”

Examining the role of country image in the relationship between cuisine image and intention to visit a country

“…A variety of factors influence consumers' intention to visit a country. Image is one of the most important of these factors (Alvarez & Campo, 2014; Baloglu & Mangaloglu, 2001; Baloglu & McCleary, 1999; Gras, 2009; Molinillo, Liébana‐Cabanillas, Anaya‐Sánchez, & Buhalis, 2018; Phillips, Asperin, & Wolfe, 2013; Phillips & Jang, 2010; Yilmaz & Yilmaz, 2020; Zhang, Wu, & Buhalis, 2018). The image plays an important role influencing both intention to revisit (Chen & Tsai, 2007; Hallmann, Zehrer, & Müller, 2015; Yilmaz & Yilmaz, 2020; Zhang et al, 2018) and first‐time visits to the country (Alvarez & Campo, 2014; Chaulagain, Wiitala, & Fu, 2019; Phillips et al, 2013; Yilmaz & Yilmaz, 2020).…”

“…Image is one of the most important of these factors (Alvarez & Campo, 2014; Baloglu & Mangaloglu, 2001; Baloglu & McCleary, 1999; Gras, 2009; Molinillo, Liébana‐Cabanillas, Anaya‐Sánchez, & Buhalis, 2018; Phillips, Asperin, & Wolfe, 2013; Phillips & Jang, 2010; Yilmaz & Yilmaz, 2020; Zhang, Wu, & Buhalis, 2018). The image plays an important role influencing both intention to revisit (Chen & Tsai, 2007; Hallmann, Zehrer, & Müller, 2015; Yilmaz & Yilmaz, 2020; Zhang et al, 2018) and first‐time visits to the country (Alvarez & Campo, 2014; Chaulagain, Wiitala, & Fu, 2019; Phillips et al, 2013; Yilmaz & Yilmaz, 2020). A country's image gives consumers an idea of what to expect (Ahmed, Johnson, Pei Ling, Wai Fang, & Kah Hui, 2002; Ayyildiz & Cengiz, 2007; Roth & Diamantopoulos, 2009) and therefore shapes their likelihood of visiting the country (Ahmed et al, 2002; Baloglu & Mangaloglu, 2001; Baloglu & McCleary, 1999; Lin & Chen, 2006; Parameswaran & Mohan Pisharodi, 2002; Phillips et al, 2013; Roth & Diamantopoulos, 2009).…”