Predicting and explaining the adoption of online trading: An empirical study in Taiwan

Factors Influencing the Adoption of Online Trading: A Study of Individual Investors.

“…The results are consistent with Lee (2009), which suggest that Trust is an important antecedent of three determinants of Intention i.e. Attitude (β= 1.163), Perceived usefulness (β= 0.382), Perceived Benefits (β= 1.12) in TAM model.…”

“…On the other hand, Perceived Behavioural Control has a negative effect on intention to adopt online trading. The results are contrary to Lee (2009) where perceived risk was a key indicator and having negative effect on Intention. Moreover, only Perceived Usefulness (β= 0.382) affects Attitude.…”

“…It could offer security and a premium service guarantee to encourage adoption. Lee (2009) collected data from 338 respondents through Web based survey in Taiwan. Questionnaire was in two parts.…”

Predicting Facebook Users’ Online Privacy Protection: Risk, Trust, Norm Focus Theory, and the Theory of Planned Behavior

“…In recent years, researchers have examined the utility of the TPB in relation to online behaviors, such as Facebook use among college students (Cameron, Ginsburg, Westhoff, & Mendez, 2012), partner monitoring behavior on Facebook (Darvell, Walsch & White, 2011), online stock trading (Lee, 2009), and online privacy protection (Yao & Linz, 2008;Yousafzai et al, 2010). In the domain of online privacy protection, research has generally supported the role of attitudes and intentions as predictors of behavior, with less support for the role of norms (Yousafzai et al, 2010).…”

Modelling customers' intentions to use contactless cards

“…The model is perhaps the most widely cited framework for examining technological adoption and has been widely tested across a range of innovations (Al-Gahtani, 2001;Mathieson, 1991;Pikkarainen et al, 2004). It has been of particular interest to scholars examining developments in banking, including mobile payments (Gu et al, 2009;Shin, 2009;Schierz et al, 2010), internet banking (Pikkarainen et al, 2004;Gerrard et al, 2006), mobile credit card usage (Amin, 2007) and online trading (Lee, 2009). In essence, the model provides a framework that connects Perceived Usefulness and Perceived Ease of Use of a product to Behavioural Intention to Use and, ultimately, Actual Use, as shown in Figure 2.…”