Proceedings of the 28th International Conference on Computational Linguistics 2020
DOI: 10.18653/v1/2020.coling-main.425
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Predicting Clickbait Strength in Online Social Media

Abstract: Hoping for a large number of clicks and potentially high social shares, journalists of various news media outlets publish sensationalist headlines on social media. These headlines lure the readers to click on them and satisfy the curiosity gap in their mind. Low quality material pointed to by clickbaits leads to time wastage and annoyance for users. Even for enterprises publishing clickbaits, it hurts more than it helps as it erodes user trust, attracts wrong visitors, and produces negative signals for ranking… Show more

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Cited by 8 publications
(5 citation statements)
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References 33 publications
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“…Article [17] approach is to treat the clickbait problem as a regression one to predict the intensity of the clickbait. The dataset used was the one provided by The Clickbait Challenge, and they are proud to say that their method is the best compared to The Clickbait Challenge results.…”
Section: Related Workmentioning
confidence: 99%
See 1 more Smart Citation
“…Article [17] approach is to treat the clickbait problem as a regression one to predict the intensity of the clickbait. The dataset used was the one provided by The Clickbait Challenge, and they are proud to say that their method is the best compared to The Clickbait Challenge results.…”
Section: Related Workmentioning
confidence: 99%
“…The related work analysis reflects that the most frequently applied intelligent classification algorithms are: Convolutional Neural Networks [18], LSTM (Long Short Term Memory), biGRU networks [14], Gradient Boosted Decision Trees [6], Random Forest, Logistic Regression, Naive Bayes [9] and Support Vector Machine. Considering this analysis, we chose to use Naive Bayes [9], Logistic Regression [9], [17], [31], Decision Tree [6], [7], Random Forest [9], [31], [7], [15], [17] and Support Vector Machine [15], [7].…”
Section: Clickbait Detection Strategymentioning
confidence: 99%
“…Owing to a lack of knowledge about the subject, students get a low grade in the class. Students mostly use slang phrases and shorten the shape of phrases during school, and these phrases are often used in class and on paper (Indurthi, Syed, Gupta, & Varma, 2020). Tik-Tok is a big website that influences students' academic performance as they use Tik-Tok more on the Internet.…”
Section: Time Wastagementioning
confidence: 99%
“…Using a method called Stylized Headline Generation (SHG) Framework. Other research also predicts the strength of clickbait in online social media [12]. This research modelled clickbait strength prediction as a regression problem.…”
Section: Introductionmentioning
confidence: 99%