Predicting Sports Facility Revisit Intentions Based on Experience and Mediating Effects of Perceived Value

Abstract

Introduction. Several factors, such as program offerings, atmosphere and provided amenities, motivate repeat visits to sports destinations, with continued patronage most often associated with perceived value. Material and Methods. This study sought to determine the extent to which perceived value in sports facilities influenced revisit intentions, for which a path analysis model was used and a valid and reliable self-administered questionnaire was completed by 384 recreational sports facility visitors. Results. Visit experience and perceived value were found to influence revisit intentions, with nearly 50% of the direct effect being because of perceived value. Conclusions. The results of this study inform both academic practice and managerial decisions.