Prediction of Consumer Purchase Intention on Green Product

Hariyadi, Guruh Taufan; Purwanto, Purwanto; Isnanto, R. Rizal; Wibowo, Adi; Warsito, Budi

doi:10.1109/isemantic52711.2021.9573204

Cited by 1 publication

(1 citation statement)

References 24 publications

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“…Pelanggan yang mempunyai perhatian pada keadaan sekitarnya tentunya selalu memberi pertimbangan kontribusi positif produk terhadap lingkungan sebelum mereka melakukan pembelian (Ariescy et al, 2019). Konsumen yang merasa puas dengan produk ramah lingkungan cenderung mempertimbangkan untuk membeli kembali, sesuai dengan niat mereka untuk berbelanja ulang (Hariyadi et al, 2021) Konsumen yang pintar pasti akan sangat penting untuk berhati-hati saat membeli barang. Konsumen harus dapat mempertimbangkan dengan jelas tentang efek apa yang akan dihasilkan dari produk yang mereka konsumsi.…”

Section: Pendahuluan 11 Latar Belakang Penelitianunclassified

The Influence of Environmental Awareness, Environmental Awareness, Product Knowledge and Willingness to Pay on the Interest in Purchasing Eco-Friendly Products at "The Body Shop" in Semarang City

Kristiana,

Diana Aqmala

2023

E-Bisnis

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Currently, several manufacturers have started producing sustainable products in an effort to attract the attention of people who are increasingly concerned about the environment. Using eco-friendly products not only benefits nature, but can also inspire consumers to increase their awareness of the environment. Sustainable products can support natural sustainability and encourage environmental awareness in consumers and purchase environmentally friendly goods. The aim of the research is to examine the influence of environmental awareness, environmental concern, product knowledge and willingness to pay on interest in purchasing environmentally friendly products. Data collection was carried out using the purposive sampling method. The sample used was all consumers in the city of Semarang who knew about The Body Shop products in general, and were interested in buying The Body Shop products, totaling 120 people. The findings indicate that environmental awareness, product knowledge and willingness to pay have an influence on purchase intention, but environmental concern has no influence on purchase intention.

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Section: Pendahuluan 11 Latar Belakang Penelitianunclassified

The Influence of Environmental Awareness, Environmental Awareness, Product Knowledge and Willingness to Pay on the Interest in Purchasing Eco-Friendly Products at "The Body Shop" in Semarang City

Kristiana,

Diana Aqmala

2023

E-Bisnis

View full text Add to dashboard Cite

show abstract

Prediction of Consumer Purchase Intention on Green Product

Cited by 1 publication

References 24 publications

The Influence of Environmental Awareness, Environmental Awareness, Product Knowledge and Willingness to Pay on the Interest in Purchasing Eco-Friendly Products at "The Body Shop" in Semarang City

The Influence of Environmental Awareness, Environmental Awareness, Product Knowledge and Willingness to Pay on the Interest in Purchasing Eco-Friendly Products at "The Body Shop" in Semarang City

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