Predictors of Likelihood of Adoption of Green Practices in Hotels: The Case of Abuja and Lagos, Nigeria

Abstract

Despite the high level of awareness of sustainable practices around the globe, and literatures on its adoption in businesses, studies showed very few studies are conducted in less advanced countries like Nigeria. Given the rising consumption of resources, apprehension for the environs and sudden realization among people for practices that are friendlier, the trend is gradually picking up in the Nigerian hotel industry. The hotel is facing challenges accepting green practices due to little information on green practice and its perceived benefits, government inability to enforce regulations on environmental sanitation, and absence of enlightenment promotion of green practice. This study strives to determine factors likely to motivate hotels to adopt innovative ways of operating in Nigeria. Based on Rogers" theory of innovation diffusion, this study decided to establish perceived innovation characteristics, perceived environmental characteristics, organizational characteristics and stakeholders" influence as determinants for likely adoption. Data was collected from General Managers of hotels (363 in number) in Abuja and Lagos. Using Partial Least Squares (PLS) path modelling, the findings indicate all perceived predictors positively correlated to likelihood of adoption.

The Impact of External Stakeholders’ Pressures on the Intention to Adopt Environmental Management Practices and the Moderating Effects of Firm Size

“…SMEs face less pressure to enhance their environmental performance, which may be the reason for the low significant effect of customer pressure on the intention to adopt EMPs. The findings of the current study were similar to earlier studies done by Anton et al (2004), Hsu et al (2013), andMuazu et al (2017).…”

“…Anton et al (2004) found that pressure from customers, investors, and the public has driven the adoption of environmental practices. Studies by Hsu et al (2013) and Muazu et al (2017) also discovered a significant association between customer pressure and green practice adoption. They confirmed that customer pressure is the primary determinant for adoption.…”

“…A large number of studies have found that customers can influence SMEs' behavior toward EMPs through compliance-driven demand, green demand, and the dynamics of customer organizations. The proactive demand for environmentally friendly products, processes, and services can contribute to SMEs' growth in environmental practices (Hsu et al, 2013;Muazu et al, 2017;Shields & Shelleman, 2015). Consumers have become more interested in and conscious of how businesses interact with society, the economy, and the environment (Carroll, 2015).…”

Sustainable Business Practices by Nigerian Organizations

“…The industry is facing challenges accepting green practices due to insufficient information on sustainability and its advantages, government incompetence to impose guidelines on environmental health, and absence of highlighting the importance of green practice. Going green drives businesses to improve know-hows and execute groundbreaking ideas to protect the environment and improve business performance [34]. [35] discovered the industry is yet to understand the UNSDGs prevailing conditions for business undertakings in improving community wellbeing.…”

Can Workplace Fun Moderate Organizational Identification and Job Satisfaction Relationship

“…In the context of Nigeria like other countries across the globe, the hospitality industry is among the strategic sector for job creation (Adedipe & Adeleke, 2016; Adeola & Ezenwafor, 2016). However, while the implementation of environmental management friendly practices in the manufacturing sector has been on for long, focus on the hospitality industry is somewhat a new phenomenon, especially in developing countries like Nigeria (Mu’azu et al, 2014). The increase in hotel development in Nigeria calls for more environmentally friendly practices (Mu’azu et al, 2014).…”