Predictors of pearl vitamin D3 consumption in pregnant women: application of the theory of planned behaviour

Jalambadani, Zeinab; Hosseini, Z

doi:10.1080/01443615.2021.2010184

Cited by 2 publications

(1 citation statement)

References 18 publications

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“…TPA was developed further by Icek Ajzen and Martin Fishbein with an explanation that behaviour can be predicted by intended behaviour, resulting from three factors of attitude towards behaviour, subjective norm, and perceived behavioural control (Fishbein and Ajzen, 2011). This theory has been previously applied to explain behaviours related to dietary supplements (Conner, Kirk, Cade, and Barrett, 2001;Alami, Sany, Lael-Monfared, Ferns, Tatari, Hosseini, and Jafari, 2019;Jalambadani, and Hosseini, 2022). However, O'Connor and White (2010) found that perceived behavioural control failed to predict the willingness to purchase functional foods and vitamin supplements.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

A Causal Model of Health Consciousness, Perception of Risk and Benefits, Social Influence, and Attitude on the Intention to Purchase Vitamins and Nutritional Supplements by Generation y Consumers

Wathanakom

2023

J. of Law and Sust. Develop.

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Objective: This study aims to (1) empirically investigate the goodness of fit of a causal model of intention to purchase vitamins and nutritional supplements among Generation Y and (2) reveal the direct and indirect effects mediated by attitudes toward the factors influencing this intention to purchase. Method: Of the Generation Y population, 480 samples were selected from multi-stage random sampling. Data is collected through a self-administered questionnaire and then analyzed with descriptive statistics and structural equation modeling. Results: The results first suggest that the causal model is empirically consistent based on the goodness of fit index (GFI) values of P-Value (0.000 N=480), /df = 2.17, CFI = 0.965, TLI = 0.952, RMSEA = 0.049, and SRMR = 0.046. Second, health consciousness, perception of risk and benefits, and social influence have direct and indirect effects towards the intention to purchase mediated by attitudes toward these products with a statistical significance of 0.01. Conclusion: The study reveals both direct and indirect influences between multiple factors and the intention to purchase vitamins and nutritional supplements by Generation Y consumers in Thailand.

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