Predictors of television and online video platform use: A coexistence model of old and new video platforms

Competitive dynamics in the Korean video platform market: Traditional pay TV platforms vs. OTT platforms

“…The researchers who argue in favor of functional alternative explain that the level of gratification, which depends on the type of services that the medium provides, results in different media usage patterns (Cha, 2013;Dutta-Bergman, 2004;Lin, 1999Lin, , 2001Nam and Barnett, 2010;Okazaki and Hirose, 2009). Accordingly, two media with similar content usually satisfy a consumer's motivation in the same way, resulting in a displacement effect.…”

“…Accordingly, two media with similar content usually satisfy a consumer's motivation in the same way, resulting in a displacement effect. Cha (2013) examined the predictors of TV and online video platform use. She found that the more that consumers perceive online video platforms as different from TV in terms of the way that they satisfy their needs, the more likely they will be to use online video platforms.…”

“…The changes in the video platform market posed the following major question for not only the practical field, but also the academic area: ''Do online video platforms have a displacement effect on traditional TV platforms?'' This has also been a foremost question for many researchers including Cha (2013), Cha and Chan-Olmsted (2012), and Precourt (2013); however, a research has not yet attempted to directly measure the competition between the OTT and traditional TV platforms.…”

O Conteúdo Audiovisual Distribuído Em Diversas Plataformas: Uma Análise Sobre Os Players “Over-Thetop” No Brasil

“…Por exemplo a Netflix, que é uma mídia OTT, geralmente vem sendo utilizada como modelo e a plataforma da empresa vem mudando o mercado de entretenimento e consumo de vídeos (KIM et al, 2015). Cha (2013) examinou as previsões sobre o uso da TV e das plataformas online e ela verificou que quanto mais os consumidores usam esses serviços e verificam que as plataformas online são diferentes da TV em termos de satisfazer suas necessidades, mais eles utilizam as plataformas online.…”

What Makes Twitterers Retweet on Twitter? Exploring the Roles of Intrinsic/Extrinsic Motivation and Social Capital

“…The primary theoretical framework employed in this study is theory of reasoned action (TRA) introduced by Fishbein and Ajzen [21]. The underlying concept of TRA is that one's behavior is predicted by behavioral intention and that this intention is determined by two major determinants: the individual's attitude toward a specific behavior and subjective norms [21,22]. TRA has been applied to a variety of human behaviors from a wide range of topics, including political participation, media adoption and use, and health behavior, among others, and it has been validated through these applications [21,23,24].…”