Preferences of university students on the choice of internet service provider

Morales, Concepción Paralera

doi:10.4185/rlcs-2016-1102en

Cited by 2 publications

(1 citation statement)

References 9 publications

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“…It was decided to use the questionnaire developed by Keller and Weibler (2011;2014), with a focus on the individual level, validated in an exploratory factor analysis and composed of 8 exploration and exploitation variables. The variables had eigenvalues greater than three and explained 58% of the variance.…”

Section: Ambidexterity Questionnairementioning

confidence: 99%

Unraveling the Role of Cognition in the Internationalization Process

et al. 2020

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Objective: The aim of this paper is to verify the effects of triggering stimuli on internationalization and whether, according to the target population, ambidexterity and mental models (MM) increase the predisposition to exports, as well as whether the country of origin causes differences in terms of cognition. Method: Data collection consisted of applying a questionnaire to a sample of 285 students from Business Administration programs in Brazil and Spain. ANOVA Welsh was used to verify the heterogeneity of variations, the Kolmogorov-Smirnov and Shapiro-Wilk tests were used to assess normality, and nonparametric Kruskal-Wallis tests were used to verify the results of the previous tests. Main outcomes: The results showed that the strategic MM facilitates internationalization. In the sample studied, it was possible to verify that Brazilians show an operational tendency, with decisions based on logic and an improvised lifestyle, which denotes lower possibility of engaging in internationalization. This differs from what was found in the Spanish sample, which showed tendency to a strategic approach, denoting greater possibility of engagement in an internationalization process. These results may also be used to improve internationalization stimulus programs, considering cognitive aspects. Relevance: There is a low number of references relating the subject of ambidexterity to the internationalization process. This study is relevant for proposing the creation of indexes to obtain data on the MM and ambidexterity regarding the identification of personal motivation factors influencing the entrepreneur's insertion in international markets. Theoretical/methodological contributions: Proposition of a formula for standardizing and rescaling the instruments' value, as the differences between scales may contribute to the inclusion of a hidden dimension of the internationalization process: the analysis of cognition.

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Section: Ambidexterity Questionnairementioning

confidence: 99%

Unraveling the Role of Cognition in the Internationalization Process

et al. 2020

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Work from home connection: a cluster analysis based on the Internet service attributes towards subscribers profile

Paulino

Esteban²

2022

DTS

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PurposeThe purpose of the study is to discover clusters or homogenous groups of work-from-home (WFH) Internet subscribers in the Philippines based on the attributes of speed, network quality, customer service, after-sales support, price, contract and value for money. Another objective is to determine if the formed clusters are related to the demographic profile.Design/methodology/approachA total of 275 internet subscribers from Metro Manila were surveyed. K-means cluster analysis using the Hartigan-Wong algorithm was performed on the data to generate the clusters.FindingsResults generated four significant clusters, which were named service value expecters, average expecters, low expecters and high expecters. Most of the subscribers are under the high expecters, followed by the service value expecters. The age and income of the subscribers are the profile that can affect the formulation of clusters in the Internet service industry. Those people in the younger age groups can be seen as more demanding, while older people tend to be content with the Internet service. Counter-intuitively, people with higher income seem to be more easily satisfied with Internet service features, while those people with lower income seem to be more demanding. Educational attainment and the number of household members do not have a direct effect on the formulation of clusters of Internet subscribers.Originality/valueThis is the first study to use cluster analysis in identifying possible segments of WFH Internet subscribers based on Internet service attributes. Its value is the provision of market segments based on which can be the basis for formulating marketing strategies and policies for the telecommunications industry.

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Preferences of university students on the choice of internet service provider

Cited by 2 publications

References 9 publications

Unraveling the Role of Cognition in the Internationalization Process

Unraveling the Role of Cognition in the Internationalization Process

Work from home connection: a cluster analysis based on the Internet service attributes towards subscribers profile

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