Abstract. When did the universe thermalize? In this talk I review the status of this issue and its importance in establishing the expected properties of dark matter, the growth of large-scale structure, and the viability of inflation models when confronted with CMB observations. I also present a novel approach to tackling the theoretical challenges surrounding inflationary (p)reheating, which seeks to extend past work on the Effective Field Theory of Inflation to the time of reheating.