Plasmonic photocatalysts have gained more and more attention because of possible applications for solar energy conversion, environmental decontamination, and water treatment. However, the activity under visible light is usually very low, and the property-governed activity as well as the mechanisms are not fully understood yet. Accordingly, this study examines four different titania photocatalysts (anatase and rutile with fine and large crystallites) modified with gold by photodeposition. Three kinds of samples were prepared, as follows: (i) gold-modified titania (Au/TiO2), (ii) physically mixed Au/TiO2 samples (Au/TiO2(1) + Au/TiO2(2)), and (iii) Au/(TiO2(1) + Au/TiO2(2)) samples, prepared by subsequent deposition of gold on the mixture of bare and gold-modified titania. In total, twelve samples were prepared and well characterized, including diffuse reflectance spectroscopy (DRS), X-ray diffraction (XRD), X-ray photoelectron spectroscopy (XPS), and scanning transmission electron microscopy (STEM). The photocatalytic activity was examined in three reaction systems: (i) methanol dehydrogenation during gold photodeposition under UV/vis irradiation, (ii) oxidative decomposition of acetic acid (UV/vis), and (iii) oxidation of 2-propanol to acetone under visible light irradiation (λ > 450 nm). It was found that during subsequent deposition, gold is mainly formed on the surface of pre-deposited Au nanoparticles (NPs), localized on fine titania NPs, through the electrostatic attractions (negatively charged gold resulting from photogenerated electrons’ accumulation). This gold aggregation, though detrimental for UV activity (many “naked” large titania with low activity), is highly beneficial for vis activity because of efficient light harvesting and increased interface between gold and titania (gold deposits surrounded by fine titania NPs). Moreover, it was found that rutile is more active than anatase for plasmonic photocatalysis, probably due to easier electron transfer from gold via titania to adsorbed oxygen (more negative conduction band), which might hinder the back reaction (electron transfer: Au→TiO2→Au).