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Traditional nutraceuticals and cosmeceuticals hold pragmatic nature with respect to their
definitions, claims, purposes and marketing strategies. Their definitions are not well established
worldwide. They also have different regulatory definitions and registration regulatory processes in
different parts of the world. Global prevalence of nutraceuticals and cosmeceuticals is noticeably high
with large market share with minimal regulation compared to traditional drugs. The global market is
flooded with nutraceuticals and cosmeceuticals claiming to be of natural origin and sold with a therapeutic
claim by major online retail stores such as Amazon and eBay. Apart from the traditional formulations,
many manufacturers and researchers use novel formulation technologies in nutraceutical and
cosmeceutical formulations for different reasons and objectives. Manufacturers tend to differentiate
their products with novel formulations to increase market appeal and sales. On the other hand, researchers
use novel strategies to enhance nutraceuticals and cosmeceuticals activity and safety.
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The objective of this review is to assess the current patents and research adopting novel formulation
strategies in nutraceuticals and cosmeceuticals. Patents and research papers investigating nutraceutical
and cosmeceutical novel formulations were surveyed for the past 15 years. Various nanosystems and
advanced biotechnology systems have been introduced to improve the therapeutic efficacy, safety and
market appeal of nutraceuticals and cosmeceuticals, including liposomes, polymeric micelles, quantum
dots, nanoparticles, and dendrimers. This review provides an overview of nutraceuticals and cosmeceuticals
current technologies, highlighting their pros, cons, misconceptions, regulatory definitions and
market. This review also aims in separating the science from fiction in the nutraceuticals and cosmeceuticals
development, research and marketing.