In the literature, the chemi-ionization of Li in the 2 2 S 1/2 ground level by He in a metastable state is typically described as an electron transfer process in which an electron from the 2s orbital of Li is transferred to the 1s orbital of He while an electron from the 2s orbital of He is ejected. Therefore, one would not assume that the orbital of the valence electron of He strongly influences the coupling strength of the collision complex to the ionization continuum. However, we observe that the chemi-ionization rate is decreased when He is laser-excited from the metastable 2 3 S 1 level to the 2 3 P J level (with J = 0, 1, 2). A semiclassical treatment of the reaction dynamics reveals a strong dependence of the ionization rate on the reaction-channel-specific ionization width functions to which the observed decrease of the rate coefficients can be related to. The results are relevant for the improved understanding and control of chemi-ionization processes in merged beams and in traps.