1993
DOI: 10.2307/3172830
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Price Perceptions and Consumer Shopping Behavior: A Field Study

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Cited by 903 publications
(878 citation statements)
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“…Specifically, the decision-making and personal outcomes aspects of consumer self-confidence were shown to moderate the relationship between price-quality schema (Lichtenstein et al 1993) and the choice of higher-priced options. And again, the study offered additional evidence regarding the relative predictive ability of the current measures versus several competing measures (e,g., self-esteem).…”
Section: Discussionmentioning
confidence: 99%
“…Specifically, the decision-making and personal outcomes aspects of consumer self-confidence were shown to moderate the relationship between price-quality schema (Lichtenstein et al 1993) and the choice of higher-priced options. And again, the study offered additional evidence regarding the relative predictive ability of the current measures versus several competing measures (e,g., self-esteem).…”
Section: Discussionmentioning
confidence: 99%
“…A relatively unexplored topic in this field is the economics of food choice. This is unfortunate, since price is a known important tool in marketing research (4,5) and there are indications that food prices may be an important factor in food choice (6,7) , especially among low-income groups (8)(9)(10) . Studies in France and the USA have revealed that consuming a diet rich in energy-dense products, such as fast foods, is generally cheaper than a diet with less energy-dense products such as vegetables (11)(12)(13) .…”
mentioning
confidence: 99%
“…Perceived fee refers to the amount of economic outlay that must be sacrificed in order to obtain a product or use a service [61]. For IS in an organizational setting, users are not concerned with the cost of IS use since the cost is borne by the organization.…”
Section: Research Model and Hypothesesmentioning
confidence: 99%