“…Indeed, a significant strain of the literature found APT, and several hypotheses have been explored by academics to explain such dynamics . Retailers’ market power is the most frequently identified cause (see, among others, Bailey & Brorsen, ; Borenstein, Cameron, & Gilbert, ; Lloyd, McCorriston, Morgan, & Rayner, ; McCorriston, Morgan, Rayner, & Rayner, ; Sckokai, Soregaroli, & Moro, ; Sexton, ; Shrinivas & Gómez, ; Simioni, Gonzales, Guillotreau, & Le Grel, ; Verreth et al., ), although further studies (Acosta & Valdés, ; Bettendorf & Verboven, ; Peltzman, ; Serra & Goodwin, ) conclude that the exertion of market power and high concentration ratios are not fully consistent with asymmetries. Consumers’ search costs may differ from one product to another, depending on the structure of the supply chain.…”