“…Pride is widely considered to be the most significant social movement for LGBTQ+ visibility and community building, and the primary platform to campaign for social, political and legal change (Ammaturo, 2016; Browne, 2007; Bruce, 2016; Formby, 2019; Johnston, 2005; Peterson et al, 2018). Initially, and commonly, organised as a parade, Pride has been described as a set of ‘foundational rituals for LGBT movements across the globe’, which ‘act as collective responses to oppression, encourage redefinition of the self, and express collective identity’ (Peterson et al, 2018: 17). Many Prides have expanded from a parade to include after-parties, music festivals, conferences, film festivals and corporate diversity events, and have become major tourist events for their host cities.…”