Priority goals for the strategic development of industrial enterprises based on sustainable marketing

Abstract

The article was prepared on the basis of the conceptual research method that relies on the study of academic literature to find and integrate various concepts, including aspects of sustainable development, marketing management of an industrial enterprise, organizational levels of decision-making, and strategic management. The proposed method to determine the goals for sustainable strategic development of industrial enterprises involves assessing the priorities of stakeholders’ interests based on the Mitchell-Agle-Wood Salience Model. Identification of stakeholders, determination of the importance of each of the groups and ranking of their sustainable development goals allow industrial enterprises to justify the concentration of resources in the most important areas of sustainable development for enterprises. The algorithm makes it possible to provide a deeper insight into the stakeholders surrounding the enterprise, due to the fact that the interests of those participating in the business processes are taken into account, which subsequently will have a positive effect on meeting the strategic goal of the enterprise. This allows stakeholders and enterprises to avoid unnecessary expenses and to increase the efficiency of the developed programs. The results obtained would be useful for practitioners who determine the strategic direction of industrial enterprises and are looking for sustainable mechanisms for joint marketing management.

Place Branding Approach within Functional Urban Areas—Evidence from Poland

“…A recurring theme that ITI offices are aiming to promote is sustainable urban mobility. The topic of sustainability is hardly novel, and the fact that these units are prioritizing this action so highly only underlines how much more there is to do in this area [59].…”

Pengaruh Kualitas Sistem Akuntansi terhadap Pengendalian Internal dalam Rangka Pemasaran Berkelanjutan: Studi Kasus pada Industri Retail di Provinsi Jawa Barat

“…Perusahaan perlu mempertimbangkan bahwa keberlanjutan tidak lagi menjadi komponen variabel dari keunggulan kompetitif, tetapi telah menjadi persyaratan yang diperlukan (Frederick et al, 2022;Khouroh et al, 2020;Syapsan, 2019). Prioritas utama dalam pemasaran berkelanjutan modern adalah memberikan nilai yang berkelanjutan kepada pelanggan (Medvedeva et al, 2021). Pemasaran berkelanjutan bukan hanya sebuah taktik pemasaran, tetapi juga merupakan tujuan utama bagi para akademisi dan praktisi (Martin & Schouten, 2011;Olazo, 2023).…”

Dampak Implementasi Teknologi Informasi terhadap Efisiensi Biaya Pemasaran pada UMKM di Jawa Barat: Perspektif Akuntansi Manajemen

“…Dengan mempromosikan produk, praktik, dan nilai merek yang bertanggung jawab terhadap lingkungan dan sosial, perusahaan dapat menarik konsumen yang semakin peduli terhadap keberlanjutan. Selain itu, praktik pemasaran berkelanjutan dapat membantu mengurangi biaya, meningkatkan efisiensi, dan mencapai keunggulan kompetitif (Bryła et al, 2022;Mandal, 2022;Martin & Schouten, 2011;Medvedeva et al, 2021;Yadav & Sondhi, 2023).…”