Privacy Decision-Making in the Digital Era: A Game Theoretic Review

“…Many companies use information technology to process and mine consumer information to improve customer satisfaction, but sometimes these interventions can cause privacy concerns [29,30]. With the development of online healthcare management, social media could collect and store more information about users, the potential privacy threat brought by system insecurity is considered to be the invasion of users’ privacy [31,32]. In recent years, a variety of mobile health apps have been installed on smartphones for users to use.…”

Section: Introductionmentioning

confidence: 99%

Effect of Emotion, Expectation, and Privacy on Purchase Intention in WeChat Health Product Consumption: The Mediating Role of Trust

Wang

Zhang

Zhou

et al. 2019

IJERPH

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With the aging of the population and the upgrading of the consumption structure of national health demand in China, it has become a new trend for the public to actively seek health products and services on social networks. Based on the theory of reasoned behavior and the theory of expectancy confirmation, this study aims to analyze the cognitive factors and their effects on WeChat users’ purchase intention in the process of health product consumption. Considering that safety is a key feature of health products that distinguishes them from other consumer products, the “satisfaction” concept in the expectancy confirmation model is replaced by “trust” in this study. Two hundred and two (202) valid samples were collected by a questionnaire survey to analyze their intentions to buy health products on WeChat. Theoretical models and corresponding research hypotheses were verified by structural equation modeling. The research results show that emotional price and emotional experience are positively correlated with trust and purchase intention. There is an obvious negative correlation between privacy invasion and trust. Expectation confirmation is positively associated with trust. Moreover, the intermediary test shows that trust has completely mediated between emotional price and purchase intention, and trust also has a full intermediary effect on expectation confirmation and purchase intention.

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“…In cloud services, there is interaction between system security and service benefit, suitable for studying with game theory [18], [22]- [27]. Optimal configurations of security investment in information services are analyzed by game [27], [28]. Furuncu and Sogukpinar [29] assess the security level of cloud service by Confidentiality, Integrity and Availability (CIA) in service schema and further analyze scalable security risk assessment by game theory.…”

Section: B Literature Reviewmentioning

confidence: 99%

Openness and Security in Cloud Computing Services: Assessment Methods and Investment Strategies Analysis

et al. 2019

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Cloud computing companies need to achieve a balance between service openness and security control to promote the growth of the cloud service business. This paper is a theoretical discussion of the complete service openness condition and the complete security control condition based on Nash equilibrium from the perspective of investment, including investment in service and investment in security by the cloud computing company. The quantitative assessment methods of two conditions are designed based on the investments. A quantitative analysis of the impact of security investments on security control and service openness is presented. Based on this analysis, the optimal security investment for service openness and the minimum complete service openness investment standard are derived. Finally, the relationship between them is analyzed to help cloud computing providers decide the optimal strategy for coordinating investment in both service and security. INDEX TERMS Cloud computing service, service openness, security control, quantitative assessment method, optimal investment coordination.

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Privacy Decision-Making in the Digital Era: A Game Theoretic Review

Cited by 5 publications

References 65 publications

The Economics of Privacy

The Economics of Privacy

Effect of Emotion, Expectation, and Privacy on Purchase Intention in WeChat Health Product Consumption: The Mediating Role of Trust

Openness and Security in Cloud Computing Services: Assessment Methods and Investment Strategies Analysis

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