Based on extensive qualitative data, this article explores nonprofit executive and program directors' knowledge and views of welfare reform, including how their levels of knowledge affect their ability to advocate for clients and to plan proactively. Overall, the findings suggest that the majority of the respondents do not have a comprehensive understanding of the welfare rules. Analyses further suggest that levels of knowledge vary by organizational characteristics (e.g., agency size, main service domain, and type of clientele served) and the directors' views of welfare reform.