Private medicine market of Ukraine: features of regulation and directions of development

Леган, Ірина Миколаївна; Krykun, Olena

doi:10.33108/galicianvisnyk_tntu2020.03.192

Cited by 3 publications

(2 citation statements)

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“…On the other hand, the reproductive medicine segment is maintained by foreign clients too. At last, the smallest market share is private oncology clinics, represented by three centres over the previous two years ( Legan and Krykun, 2020). The findings showed no significant rise in the number of private medical clinics in Ukraine from 2019 till the first half of 2020.…”

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confidence: 86%

Recommendations for improving the hospital’s marketing policy

Yula

Pushko

Palienko

2020

HEM

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This article summarizes the arguments and counterarguments within the scientific discussion on improving the marketing policy of the clinic. The purpose of the study is to improve the marketing policy of the clinic. The urgency of solving the scientific problem lies in need to promote medical services, where marketing activities contribute to establishing relations between providers and consumers of medical services. The authors noted that patients have a low level of awareness in medical services, making it difficult to understand the market of medical services. In turn, public and municipal health care facilities have a passive marketing policy that is not competitive enough with private health care facilities. In most cases, state and municipal medical institutions do not use marketing tools to acquaint consumers with the list of available services, do not inform consumers about the expansion of medical services and the benefits of their medical institution. The object of the study was selected health care management. According to the results of empirical analysis of ways to improve the marketing policy of the clinic, it is established that the reform of the medical sector of Ukraine intensifies the processes of competition in the market. The marketing system of Ukrainian health care has no concept of medical care. Instead of that, there is a market element as medical service or health care service provided to the patient by a health care institution or an individual registered according to the law and possessing the medical business license. Besides, the medical services are paid for by the customer, such as patients, various organizations, local authorities, and the government. Thus, public medical institutions faced the need to fight (particularly with private medical institutions) for the consumer and state funding for the package of primary medical services. The study empirically confirms and theoretically proves the existence of competition between private and public medical institutions in the market of medical services. The results of this study can help improve the marketing policy of public and municipal clinics.

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confidence: 86%

Recommendations for improving the hospital’s marketing policy

Yula

Pushko

Palienko

2020

HEM

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“…Особливості підготовки фахівців -сімейних лікарів аналізують О. В. Лінчевський [5] та Н. Д. Чала [6]. Перспективи становлення державно-приватного співробітництва в медичній галузі досліджують І. Леган [7], С. Петрик [8]. Проблеми імплементації зарубіжного досвіду у вітчизняній практиці найбільш продуктивно розглядають С. Книш [9] та Т. Ямненко [10].…”

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Medical reform: initial institutional, organizational, economic principles and regional peculiarities of implementation (on the example of Luhansk region)

Chebotarova¹,

Chebotarov²

2021

Galic'kij ekon. visn.

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Medical reform is a complex systemic, not only purely professional, but also socio-economic, legal and in general institutional phenomenon. In many respects, under modern conditions, medical reform is becoming a kind of barometer of socio-economic and political stability of Ukraine and a criterion of its development level. At the same time, the medical sphere directly affects the life of every family, every person and every administrative-territorial unit of the country. However, at present, domestic science and state regulation practice leave out of consideration the relationship between health care and local government reform. Such a systemic professional, socio-economic and institutional phenomenon requires the appropriate systemic interdisciplinary analysis. The last years of medical reform in Ukraine have already provided the epistemological and empirical basis for such analysis. The authors, on the basis of the interdisciplinary approach in the generalized form, reveal the institutional content of medical reform with the separation of its – the cause-effect sequence of implementation. This logic is reflected in the proposed cognitive pentagram: «formation of the family doctor institution» – «introduction of health insurance» – «connection with local government reform» – «formation of the network of hospital districts» – «equality of public and private medicine», based on the peculiar triangle «inbuilt» in the pentagram (the first, second and fourth elements of the pentagram). Emphasis is placed on the need for institutional, economic and professional projection of the selected pentagram and triangle on the “health care institution” as a defining organizational and sectoral basis for providing high quality medical services to citizens, which should be the generalizing criterion for medical reform. The example of Luhansk and Donetsk oblasts also are considered as the regional features of medical reform in the context of hospital districts formation (objective possibility / impossibility of compliance with the norms of the Ukraine Ministry of Health on determining the parameters of hospital districts) and some relevant problems which arose taking into account the war in the east.

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On the problem of human resources in ukrainian private health care

Havrylets¹,

Кампо²

2021

EEM

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The article is devoted to the scientific analysis of human resources in the healthcare system of Ukraine, particularly in the private sector. The study is specifically concerned with the current staffing of the healthcare system of Ukraine with doctors and junior specialists with medical education. We analyzed the ratio of the main quantitative indicators of medical workforce in healthcare institutions of different forms of ownership, as well as the dynamics of indicators representing involvement of doctors of different specialties in the private healthcare practice. Acute issues concerning workforce in the private healthcare sector were identified and analysed, with a matter of pressing concern being inferior quality of professional training provided for medical staff. This research was aimed at substantiating the role of the state human resource policy in healthcare system and examining the political measures taken by the government in order to develop medical education and science, and to increase healthcare workforce potential. Conclusively, we formulated proposals regarding appropriate solutions to the human resource problems of the private healthcare service providers in Ukraine.

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Private medicine market of Ukraine: features of regulation and directions of development

Cited by 3 publications

References 0 publications

Recommendations for improving the hospital’s marketing policy

Recommendations for improving the hospital’s marketing policy

Medical reform: initial institutional, organizational, economic principles and regional peculiarities of implementation (on the example of Luhansk region)

On the problem of human resources in ukrainian private health care

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