Privileging Identity, Difference, and Power: The Circuit of Culture As a Basis for Public Relations Theory

Curtin, Patricia A.; Gaither, T. Kenn

doi:10.1207/s1532754xjprr1702_3

Cited by 168 publications

(133 citation statements)

References 57 publications

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“…The theoretic framework of this thesis draws from the combination of constructionism in international relations studies (Debris, 2003) and the Circuit of Culture Model (Curtin & Gaither, 2005).…”

Section: Theretical Frameworkmentioning

confidence: 99%

“…2) The circuit of culture model: Like the attention to discourse and identity considered by constructionism in international relations studies, the Circuit of Culture Model in public relations studies also emphasizes "identity, differences and power" in discourse practices (Curtin & Gaither, 2005 The Circuit of Culture Model is in contrast with the linear communication model which is based on functionalism paradigm. The difference is the former theory emphasizes more on the synergistic, nonlinear and dynamic features of public relations.…”

Section: ) Discourse and Identity Constructionmentioning

confidence: 99%

“…The process of meaning production happens in a multi-level context including social culture, organizational culture and personal factors (Curtin & Gaither, 2005) which affect the final information product in various aspects. As the gatekeepers of information outputs, the American Embassy constructs identities of America and China via its official microblog on sina.com.…”

Section: A Meaning Productionmentioning

confidence: 99%

“…Public relations theory of "circuit of culture model" believes that the production of meaning must be confirmed in the consumption process of meaning (Curtin & Gaither, 2005). In other words, if the information cannot be understood and recognized by the consumers, the production of meaning makes no sense.…”

Section: B Meaning Consumptionmentioning

confidence: 99%

See 3 more Smart Citations

The Negotiation of Cultural Identity. An Analysis of Public Diplomacy Strategies in A Cross-situational Context

He¹,

Tu²

2017

Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)

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Abstract-It is widely acknowledged that cultural diversity is a critical aspect of public diplomacy seeking to communicate with international publics. However, little research-based evidence exists about what cultural diversity means to practitioners. This study examines how the attributions of cultural identity are negotiated in the direct and dialogical (online) conversations among the U.S. Embassy and Chinese netizens. It captured and analyzed 1,239 tweets and all the comments that appeared under the Weibo (Chinese version of Twitter) handle of the U.S. Embassy during the observation period. Within the framework of constructionism theory and intercultural public relations, this article asserts that, in a cross-situations where the external publics whose cultural identifications differ from those of the organization, issues representing cultural conflicts may arouse more negative responses. Findings indicate that compared to neutral topics, conflict-related information correlates with a higher proportion of negative comments. Therefore, this study shed light on the understanding of the power of the situational theory in predicting which issues are likely to create active publics.

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Section: Theretical Frameworkmentioning

confidence: 99%

Section: ) Discourse and Identity Constructionmentioning

confidence: 99%

Section: A Meaning Productionmentioning

confidence: 99%

Section: B Meaning Consumptionmentioning

confidence: 99%

See 2 more Smart Citations

The Negotiation of Cultural Identity. An Analysis of Public Diplomacy Strategies in A Cross-situational Context

He¹,

Tu²

2017

Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)

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“…Citation analyses (Morton & Lin, 1995;Pasadeos, Renfro, & Hanily, 1999) indicate that in the 1990s, the predominant framework of public relations research was represented by the work of the Grunigs and their studies on excellence theory (Grunig, 1992;Grunig, Grunig, & Dozier, 2002). This theory, however, is challenged by critical theorists (e.g., Curtin & Gaither, 2005;Dutta, in press;Roper, 2005), who claim that, for instance, power-control perspectives are not included in this approach. A look at handbooks of public relations (Bentele, Fröhlich, & Szyszka, 2008;Heath, 2001b) and anthologies devoted to PR theory (Botan & Hazleton, 2006a;Röttger, 2009) reveals huge diversity in public relations theory building.…”

Section: Theory Building In Public Relationsmentioning

confidence: 99%

Out of the Fog and into the Future: Directions of Public Relations, Theory Building, Research, and Practice

Wehmeier

2009

Canadian Journal of Communication

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This Delphi study is about the future directions of public relations. International public-relations experts, scholars and practitioners, are asked about the relationship between theory and practice, as well as the impact of different disciplines, academic concepts, and theories on public relations. By looking at recent developments in public relations, different trends become obvious: The practical field, as well as public relations teaching, is drifting toward a management perspective. "Communication management" is a term that has been adopted heavily in recent years. The academic research, however, although still lacking theory building, tries to tie in to sociological theories. It looks as though public relations, on the one hand, tries to become more accepted in the management field and, on the other hand, claims its place in society. This study underlines both trends.Keywords: Research methods; Delphi study; Public relations; Management; Organizational communication Résumé : Cette étude Delphi porte sur les directions futures des relations publiques. Dans cette étude, on a demandé à des experts, chercheurs et pratiquants internationaux en relations publiques leurs avis sur le rapport entre théorie et pratique ainsi que sur l'effet que divers disciplines, concepts et théories académiques ont sur les relations publiques. Parmi les développements récents en relations publiques, diverses tendances se démarquent. Par exemple, le côté pratique des relations publiques et leur enseignement adoptent de plus en plus un point de vue administratif. En effet, l'expression « administration de la communication » (« communication management ») se répand de plus en plus depuis quelques années. En même temps, la recherche académique, dont le développement de théories pertinentes présente encore des lacunes, essaie plutôt de recourir à des théories sociologiques. Il semble que les relations publiques tentent d'une part de se faire accepter dans le secteur administratif et d'autre part de se faire une place dans la société en général. Cette étude souligne les deux tendances.Stefan Wehmeier is Adjunct Professor at

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Public relations

L'Etang¹

2012

The Wiley‐Blackwell Encyclopedia of Globalization

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Public relations comprises a range of activities conducted by organizational agents (employees or temporary consultants) that are designed to contribute to the effectiveness of the organizations they represent by improving organizational relationships with stakeholders and the media. Although public relations is probably best known for its media relations work, some work is less well‐known, such as employee relations and community relations. Public relations work involves persuasive communication and advocacy, lobbying, source–media relations, reputation and relationship management and issues and crisis management. Public relations has a remit for corporate social responsibility through its issues management function and responsibility for reputation. Public relations supports organizational goals employing a range of interpersonal, online and off‐line targeted and mass communications, contributes to the facilitation of public conversations and debate on issues important to the organization and therefore may be seen as “discourse work.”

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Privileging Identity, Difference, and Power: The Circuit of Culture As a Basis for Public Relations Theory

Cited by 168 publications

References 57 publications

The Negotiation of Cultural Identity. An Analysis of Public Diplomacy Strategies in A Cross-situational Context

The Negotiation of Cultural Identity. An Analysis of Public Diplomacy Strategies in A Cross-situational Context

Out of the Fog and into the Future: Directions of Public Relations, Theory Building, Research, and Practice

Public relations

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