“…Specifically, outcome‐oriented thinking is in line with cognitive system, whereas process‐oriented thinking matches the cognitive style of affective system (Steinhart, Kamins, & Mazursky, ), and the difference‐insight may be aroused when the cognitive outcome is not in line with affective process during social comparison. Dynamic inconsistencies can arise as in unexpected utility when process deviates from outcome (Trautmann, ). As one reported, “We spend almost the same amount of time to walk, but as a result, the device shows that he walked more steps than I did, it's so weird” (Mi Band).…”