“…This awareness in turn is attributed to the salience of these variables, such that greater salience is assumed to cause greater meta-linguistic awareness (e.g., Trudgill, 1986 ). Salience has similarly been invoked when aiming to explain implicit social inferences about, or attitudes toward, speakers who exhibit certain variables in their speech (Babel, 2016 ; Drager and Kirtley, 2016 ; Squires, 2016 ). However, salience is a hard to define concept (for review, see Auer et al, 1998 ; Kerswill and Williams, 2002 ) and, partly as a consequence, “notoriously difficult to quantify” (Hickey, 2000 ).…”