Selective attention allows us to ignore what is taskirrelevant and focus on what is task-relevant. The cognitive and neural mechanisms that underlie this process are key topics of investigation in cognitive psychology. One of the more prominent theories of attention is perceptual load theory, which suggests that the efficiency of selective attention is dependent on both perceptual and cognitive load. It is now more than 20 years since the proposal of load theory, and it is a good time to evaluate the evidence in support of this influential model. The present article supplements and extends previous reviews (Lavie, Trends in Cognitive Sciences, 9, 75-82. doi:10.1016/j.tics.2004.12.004, 2005, Current Directions in Psychological Science, 19, 143-148. doi:10.1177/ 0963721410370295, 2010 by examining more recent research in what appears to be a rapidly expanding area. The article comprises five parts, examining (1) evidence for the effects of perceptual load on attention, (2) cognitive load, (3) individual differences under load, (4) alternative theories and criticisms, and (5) the future of load theory. We argue that the key next step for load theory will be the application of the model to real-world tasks. The potential benefits of applied attention research are numerous, and there is tentative evidence that applied research would provide strong support for the theory itself, as well as real-world benefits related to activities in which attention is crucial, such as driving and education.Keywords Selective attention . Perception . Perceptual load . Load theory . Distraction . Visual attention Selective attention is the ability to focus on that which is important to the task at hand while ignoring or suppressing task-irrelevant information. A key question that has fuelled much debate and research in psychology is how, and crucially when, this irrelevant information is filtered out. For example, while reading this article the reader may be surrounded by many potential distractors, such as the noise of a fly buzzing around the room. Given the top-down goal of reading this article, how much information is available to you about the fly? Can the processing of irrelevant stimuli be reduced or even prevented by internal or external factors? The inability to ignore distractors is a common experience in daily life, and though it may at times have minor consequences, such as extending the length of time it takes to read an article, in other situations lapses of attention may have far more serious consequences (e.g., in healthcare situations, or while operating heavy machinery). Perceptual load theory (Lavie, 1995(Lavie, , 2005(Lavie, , 2010Lavie & Tsal, 1994) suggests that the success or failure of selective attention is dependent on the processing demands of the current task. That is, the level of perceptual load as well as any cognitive load will determine the efficiency of distractor rejection. This theory has been hugely influential over the last 20 years,